Centre for Tobacco Control Research, Institute for Social Marketing, School of Health Sciences and Sport, University of Stirling, Stirlingshire, UK.
UK Centre for Tobacco and Alcohol Studies, Nottingham, UK.
Nicotine Tob Res. 2019 Oct 26;21(11):1547-1555. doi: 10.1093/ntr/nty173.
Cigarettes with flavor-changing capsules in the filter have experienced phenomenal global growth in the last decade. We explore sociodemographic and smoking-related factors associated with using capsule cigarettes, how frequently users burst the capsule, and reasons for using them.
An online survey was conducted in the United Kingdom between April and May 2016 with 6234 factory-made and/or hand-rolled cigarette smokers. This analysis focuses on 3620 factory-made cigarette smokers, aged 18 years and over, who had smoked in the past month.
Thirteen percent smoked capsule cigarettes, with younger smokers more likely than older smokers to do so. Capsule use was significantly more common among White non-British than White British and among those planning to quit in the next 6 months than those not planning to quit. Most capsule users who crushed the capsule did so always (51%) or most of the time (18%), with more frequent crushing of capsules more common among females, younger and middle-aged participants, White British, and those with a lower score on the Heaviness of Smoking Index. The most common reasons for using capsule cigarettes were that they taste better (52%), are smoother (41%), provide a choice of flavors (32%), and the enjoyment of clicking the capsule (25%). Capsule and noncapsule smokers did not differ significantly in their perceptions of the harmfulness of their brand relative to other brands.
Our study provides an insight into how and why smokers of capsule cigarettes use these products, with the key drivers of use being taste, flavor choice, and interactivity.
Cigarettes with capsules in the filter that can be burst to change the flavor have experienced remarkable growth since being introduced in 2007, but little is known about how and why smokers use these products. Thirteen percent of factory-made cigarette smokers in our sample smoked a brand with a capsule in the filter, with approximately two-thirds crushing the capsule all or most of the time. Capsule use was more likely among younger participants. The main reasons for smoking capsule cigarettes were related to how they taste, having a choice of flavors, and enjoyment of clicking the capsule (interactivity).
过去十年，带有滤嘴胶囊的调味香烟在全球范围内经历了显著增长。我们探讨了与使用胶囊香烟相关的社会人口学和吸烟因素，包括使用者刺破胶囊的频率以及使用原因。
2016 年 4 月至 5 月期间，我们在英国进行了一项在线调查，共纳入 6234 名工厂制造和/或手工卷烟吸烟者。本分析主要聚焦于过去一个月内吸烟且年龄在 18 岁及以上的 3620 名工厂制造卷烟吸烟者。
13%的吸烟者使用过胶囊香烟，年轻吸烟者比老年吸烟者更有可能使用。与白种英国人和不打算在未来 6 个月内戒烟的人相比，白种非英国人以及计划在未来 6 个月内戒烟的人使用胶囊香烟的比例更高。大多数刺破胶囊的胶囊使用者总是（51%）或大部分时间（18%）刺破胶囊，刺破胶囊的频率更高见于女性、年轻和中年参与者、白种英国人和吸烟量较轻的人。使用胶囊香烟的最常见原因是口感更好（52%）、更顺滑（41%）、提供口味选择（32%）以及点击胶囊的愉悦感（25%）。胶囊和非胶囊吸烟者对其品牌与其他品牌相比的危害性的看法没有显著差异。
本研究深入了解了吸烟者使用胶囊香烟的方式和原因，使用的主要驱动因素是口感、口味选择和互动性。
自 2007 年推出以来，带有滤嘴胶囊的香烟经历了显著增长，但对于吸烟者如何使用这些产品以及原因知之甚少。我们的样本中，13%的工厂制造卷烟吸烟者吸食了一种带有滤嘴胶囊的品牌香烟，大约三分之二的人刺破胶囊的频率为全部或大部分时间。胶囊的使用更可能发生在年轻参与者中。吸食胶囊香烟的主要原因与香烟的口感、口味选择和点击胶囊的愉悦感（互动性）有关。
