a Boston Medical Center, Boston University School of Medicine , Boston , MA , USA.
b HPV Vaccination and HPV VACs Program, American Cancer Society , Atlanta , GA , USA.
Hum Vaccin Immunother. 2019;15(7-8):1639-1640. doi: 10.1080/21645515.2018.1520592. Epub 2018 Oct 5.
HPV vaccine uptake remains below national goals in the US, driven in part by parental uncertainty about the vaccine fueled by negative stories on social media and other information platforms. To identify opportunities for mobilizing parents to increase HPV vaccination uptake, the National HPV Vaccination Roundtable and Vaccinate Adolescents Against Cancers program convened two national meetings in 2016 at the American Cancer Society. Stakeholders recommended a focus on positive message to parents; cultivating parent champions to use the power of personal storytelling and to distribute these messages; and defining the role of national organizations in supporting parent champions. Stakeholders supported three message themes: HPV vaccination is the norm, HPV vaccination is cancer prevention, and HPV vaccination supports families across generations. Parents' negative stories about vaccination are especially difficult to counteract with scientific evidence, making the cultivation of pro-vaccine parent champions an especially promising intervention on social media and other information platforms.
HPV 疫苗接种率仍低于美国的全国目标，部分原因是家长对疫苗的不确定性，这是由社交媒体和其他信息平台上的负面报道引发的。为了确定动员家长增加 HPV 疫苗接种率的机会，美国国家 HPV 疫苗接种圆桌会议和青少年预防癌症接种计划于 2016 年在美国癌症协会召开了两次全国会议。利益攸关方建议向家长传达积极的信息；培养家长代言人，利用个人故事讲述的力量，并传播这些信息；并确定国家组织在支持家长代言人方面的作用。利益攸关方支持三个信息主题：HPV 疫苗接种是规范，HPV 疫苗接种是癌症预防，HPV 疫苗接种支持各代人的家庭。父母对疫苗接种的负面故事尤其难以用科学证据来反驳，因此培养支持疫苗的家长代言人是社交媒体和其他信息平台上一种特别有前途的干预措施。
