Triemstra Justin D, Poeppelman Rachel Stork, Arora Vineet M
Department of Pediatrics, Helen DeVos Children's Hospital, Michigan State University College of Human Medicine, Grand Rapids, MI, United States.
Department of Pediatrics, Nationwide Children's Hospital, The Ohio State University College of Medicine, Columbus, OH, United States.
J Med Internet Res. 2018 Nov 8;20(11):e289. doi: 10.2196/jmir.9713.
The US News and World Report reputation score correlates strongly with overall rank in adult and pediatric hospital rankings. Social media affects how information is disseminated to physicians and is used by hospitals as a marketing tool to recruit patients. It is unclear whether the reputation score for adult and children's hospitals relates to social media presence.
The objective of our study was to analyze the association between a hospital's social media metrics and the US News 2017-2018 Best Hospital Rankings for adult and children's hospitals.
We conducted a cross-sectional analysis of the reputation score, total score, and social media metrics (Twitter, Facebook, and Instagram) of hospitals who received at least one subspecialty ranking in the 2017-2018 US News publicly available annual rankings. Regression analysis was employed to analyze the partial correlation coefficients between social media metrics and a hospital's total points (ie, rank) and reputation score for both adult and children's hospitals while controlling for the bed size and time on Twitter.
We observed significant correlations for children's hospitals' reputation score and total points with the number of Twitter followers (total points: r=.465, P<.001; reputation: r=.524, P<.001) and Facebook followers (total points: r=.392, P=.002; reputation: r=.518, P<.001). Significant correlations for the adult hospitals reputation score were found with the number of Twitter followers (r=.848, P<.001), number of tweets (r=.535, P<.001), Klout score (r=.242, P=.02), and Facebook followers (r=.743, P<.001). In addition, significant correlations for adult hospitals total points were found with Twitter followers (r=.548, P<.001), number of tweets (r=.358, P<.001), Klout score (r=.203, P=.05), Facebook followers (r=.500, P<.001), and Instagram followers (r=.692, P<.001).
A statistically significant correlation exists between multiple social media metrics and both a hospital's reputation score and total points (ie, overall rank). This association may indicate that a hospital's reputation may be influenced by its social media presence or that the reputation or rank of a hospital drives social media followers.
《美国新闻与世界报道》的声誉评分与成人及儿科医院排名中的总体名次密切相关。社交媒体影响信息向医生的传播方式，医院将其用作吸引患者的营销工具。尚不清楚成人及儿童医院的声誉评分是否与社交媒体影响力有关。
我们研究的目的是分析医院社交媒体指标与《美国新闻与世界报道》2017 - 2018年度成人及儿童医院最佳医院排名之间的关联。
我们对在2017 - 2018年《美国新闻与世界报道》公开的年度排名中至少获得一项专科排名的医院的声誉评分、总分及社交媒体指标（推特、脸书和照片墙）进行了横断面分析。采用回归分析来分析社交媒体指标与成人及儿童医院的总分（即排名）和声誉评分之间的偏相关系数，同时控制床位规模和在推特上的活跃时间。
我们观察到儿童医院的声誉评分和总分与推特粉丝数量（总分：r = 0.465，P < 0.001；声誉：r = 0.524，P < 0.001）以及脸书粉丝数量（总分：r = 0.392，P = 0.002；声誉：r = 0.518，P < 0.001）之间存在显著相关性。成人医院的声誉评分与推特粉丝数量（r = 0.848，P < 0.001）、推文数量（r = 0.535，P < 0.001）、Klout评分（r = 0.242，P = 0.02）以及脸书粉丝数量（r = 0.743，P < 0.001）之间存在显著相关性。此外，成人医院的总分与推特粉丝数量（r = 0.548，P < 0.001）、推文数量（r = 0.358，P < 0.001）、Klout评分（r = 0.203，P = 0.05）、脸书粉丝数量（r = 0.500，P < 0.001）以及照片墙粉丝数量（r = 0.692，P < 0.001）之间存在显著相关性。
多个社交媒体指标与医院的声誉评分和总分（即总体排名）之间存在统计学上的显著相关性。这种关联可能表明医院的声誉可能受到其社交媒体影响力的影响，或者医院的声誉或排名推动了社交媒体粉丝数量的增长。
