van Rijn Michiel, Haverkate Manon, Achterberg Peter, Timen Aura
Tilburg University, The Netherlands.
National Institute for Public Health and the Environment (RIVM), The Netherlands.
Public Underst Sci. 2019 May;28(4):486-503. doi: 10.1177/0963662518823701. Epub 2019 Feb 12.
In this study, we test to what extent an educational video on the intricacies of antibiotic resistance affects public attitudes towards antibiotic resistance and how such information is absorbed by the most likely targets of public health campaigns. We use a representative sample of 2037 individuals (from 2016) to test how people respond to a video educating them about antibiotic resistance. Our results show that receiving information does increase the general awareness of antibiotic resistance among our respondents. Yet, these effects are most profound for those who are the most likely targets of such information: the least knowledgeable group and those who have a more apathetic worldview. Our results are in line with suggestions made by the knowledge deficit model and show that the influence of cultural predispositions on the uptake of information about antibiotic resistance should not be ignored in future campaigns.
在本研究中,我们测试了一段关于抗生素耐药性复杂性的教育视频在多大程度上影响公众对抗生素耐药性的态度,以及这类信息是如何被公共卫生运动最有可能针对的目标人群所吸收的。我们使用了一个具有代表性的2037人样本(来自2016年)来测试人们对一段关于抗生素耐药性的教育视频的反应。我们的结果表明,接收信息确实提高了我们受访者对抗生素耐药性的总体认识。然而,这些影响对于那些最有可能成为此类信息目标的人群最为显著:知识最匮乏的群体以及那些世界观较为冷漠的人。我们的结果与知识缺陷模型提出的建议一致,并表明在未来的运动中,文化倾向对抗生素耐药性信息接受的影响不应被忽视。