Park Sung-Eun, Tang Lu
a Department of Communications , University of Southern Indiana , Evansville , IN , USA.
b Department of Communication , Texas A&M University , College Station , TX , USA.
J Vis Commun Med. 2019 Apr;42(2):52-65. doi: 10.1080/17453054.2019.1573633. Epub 2019 Apr 24.
Infographic can be a useful communication tool for delivering cancer education information to the public, especially those with low literacy and numeracy skills. Educational information about skin cancer delivered through visual formats such as infographics could be particularly effective because skin cancer self-diagnosis techniques can be most clearly communicated through visuals. This study examined how two aesthetic features of infographics affect people's evaluation of information presented in infographic: colour and visual complexity. The findings suggested colour and visual complexity were both strong predictors of information evaluation in infographic and they should be chosen carefully in the design of infographics.
信息图表可以成为向公众传递癌症教育信息的有用沟通工具，尤其是对那些读写和计算能力较低的人。通过信息图表等视觉形式传递的皮肤癌教育信息可能特别有效，因为皮肤癌的自我诊断技术可以通过视觉效果最清晰地传达。本研究考察了信息图表的两种美学特征如何影响人们对信息图表中呈现信息的评价：颜色和视觉复杂性。研究结果表明，颜色和视觉复杂性都是信息图表中信息评价的有力预测因素，在信息图表的设计中应谨慎选择。
