Cho Yoo Jin, Thrasher James F, Reid Jessica L, Hitchman Sara, Hammond David
Department of Health Promotion, Education & Behavior, Arnold School of Public Health, University of South Carolina, Columbia 29208, SC, USA.
Department of Health Promotion, Education & Behavior, Arnold School of Public Health, University of South Carolina, Columbia 29208, SC, USA.
Prev Med. 2019 Sep;126:105775. doi: 10.1016/j.ypmed.2019.105775. Epub 2019 Jul 16.
Countries have adopted various regulations to limit youth exposure to vaping product advertising. This study aims to examine youth exposure to and perceptions of vaping ads in Canada, England, and the US, three countries with varying vaping product advertising regulations. Data were analyzed from the 2017 ITC Youth Tobacco and Vaping Survey, an online survey of youth aged 16 to 19 years from a consumer panel (n = 12,064). The survey assessed vaping product ad exposure in the prior month, including channels, perceived appeal, and perceived target audience. Most young people reported some vaping product ad exposure in the past 30 days (Canada = 74%, England = 83%, US = 81%). Among those exposed to vaping product ads, more than one-third found them appealing (Canada = 36%, England = 38%, US = 43%). Stores that sell cigarettes were the most common venue for vaping ad exposure, although it was less common in Canada (46%) than in England (60%) or the US (60%), both of which had less restrictive regulatory environments. Ad exposure through websites or social media did not differ by country (Canada = 38%, England = 40%, US = 41%). Compared to those who never smoked or used vaping products, youth who reported smoking and/or vaping were more likely to report ad exposure through most channels. More than one-third of youth perceived that vaping product ads target non-smokers (Canada = 47%, England = 36%, US = 48%). Our study suggests most youth are exposed to vaping product ads, which may promote product use. Except for online channels, cross-country differences in the channels of ad exposure may reflect contrasting regulatory environments.
各国已采取各种法规来限制青少年接触电子烟产品广告。本研究旨在调查加拿大、英国和美国这三个对电子烟产品广告法规各异的国家中青少年接触电子烟广告的情况及其看法。分析了2017年国际烟草控制（ITC）青少年烟草与电子烟调查的数据，该调查是对一个消费者小组中16至19岁青少年进行的在线调查（n = 12,064）。该调查评估了前一个月接触电子烟产品广告的情况，包括渠道、感知吸引力和感知目标受众。大多数年轻人报告在过去30天内接触过一些电子烟产品广告（加拿大 = 74%，英国 = 83%，美国 = 81%）。在接触过电子烟产品广告的人群中，超过三分之一的人觉得这些广告有吸引力（加拿大 = 36%，英国 = 38%，美国 = 43%）。销售香烟的商店是接触电子烟广告最常见的场所，不过在加拿大（46%）比在英国（60%）或美国（60%）更少见，后两者的监管环境限制较少。通过网站或社交媒体接触广告的情况在各国之间没有差异（加拿大 = 38%，英国 = 40%，美国 = 41%）。与从未吸烟或使用过电子烟产品的人相比，报告吸烟和/或使用电子烟的青少年更有可能通过大多数渠道报告接触过广告。超过三分之一的青少年认为电子烟产品广告针对非吸烟者（加拿大 = 47%，英国 = 36%，美国 = 48%）。我们的研究表明，大多数青少年接触过电子烟产品广告，这可能会促进产品使用。除了在线渠道外，广告接触渠道的跨国差异可能反映了不同的监管环境。
