Allem Jon-Patrick, Uppu Sree Priyanka, Boley Cruz Tess, Unger Jennifer B
Keck School of Medicine of USC, Los Angeles, CA, United States.
Department of Computer Science, University of Southern California, Los Angeles, CA, United States.
J Med Internet Res. 2019 Jul 19;21(7):e14398. doi: 10.2196/14398.
Little cigars are growing in popularity in the United States, and Swisher is the market leader. The contexts and experiences associated with the use of Swisher-related products is understudied, but such information is available via publicly available posts on Twitter.
This study aimed to analyze Twitter posts to characterize Twitter users' recent experiences with Swisher-related products.
Twitter posts containing the term "swisher" were analyzed from January 1, 2018, to December 31, 2018. Text classifiers were used to identify topics in posts (n=81,333).
The most prevalent topic was Person Tagging (mentioning a Twitter account in a post; 32.77%), followed by Flavors (eg, Grape and Strawberry; 20.96%) and Swisher use (eg, smoke swisher; 17.44%). Additional topics included Cannabis use (eg, blunt, roll, and gut swisher; 6.26%), Appeal (eg, like Swisher; 5.92%), Dislike (eg, posts that showed dissatisfaction with Swisher products; 3.53%), Purchases (eg, buy swisher; 1.90%), and Cigar comparison (eg, mentions of other cigar products including White-owl and Backwoods; 1.64%).
This paper describes common contexts and experiences associated with the use of Swisher little cigars from the population posting on Twitter in 2018. These online messages may have offline consequences for tobacco-related behaviors, indicating the need for countering from public health officials. Findings should inform us about targets for surveillance, policy, and interventions addressing Swisher little cigars as well as communication planning and tobacco product counter messaging on Twitter.
小雪茄在美国越来越受欢迎，斯威舍（Swisher）是市场领导者。与使用斯威舍相关产品相关的背景和体验研究不足，但此类信息可通过推特上公开的帖子获取。
本研究旨在分析推特帖子，以描述推特用户近期使用斯威舍相关产品的体验。
分析了2018年1月1日至2018年12月31日期间包含“斯威舍”一词的推特帖子。使用文本分类器识别帖子中的主题（n = 81,333）。
最普遍的主题是人物标记（在帖子中提及推特账号；32.77%），其次是口味（如葡萄味和草莓味；20.96%）和斯威舍产品的使用（如烟吸斯威舍；17.44%）。其他主题包括大麻使用（如大麻烟、卷吸、大麻斯威舍；6.26%）、喜爱（如喜欢斯威舍；5.92%）、厌恶（如对斯威舍产品表示不满的帖子；3.53%）、购买（如购买斯威舍；1.90%）和雪茄比较（如提及包括白猫头鹰和林区等其他雪茄产品；1.64%）。
本文描述了2018年在推特上发帖人群使用斯威舍小雪茄的常见背景和体验。这些在线信息可能对与烟草相关的行为产生线下影响，表明公共卫生官员需要进行应对。研究结果应能为我们提供有关监测、政策和干预措施的目标信息，以应对斯威舍小雪茄问题，以及推特上的沟通规划和烟草产品反宣传信息。
