University of California Los Angeles, CA, USA.
Health Educ Behav. 2020 Feb;47(1):24-28. doi: 10.1177/1090198119865007. Epub 2019 Aug 6.
As entertainment education (EE) becomes an increasingly popular medium for delivering health information, evaluation of EE is key to better understanding how it not only influences audiences but also how it can be better implemented. We suggest that EE evaluation has largely focused on impact while its implementation, specifically through narrative, characters, and genre, has remained unexplored. We propose drawing from theories and methods used in media studies to complement current approaches to understanding and evaluation of EE that can help improve EE for health education. serves as a case study, through which we examine the characters and the narrative demands of the telenovela genre to reveal a disproportional depiction of Latino men and women that ultimately replays familiar Latino stereotypes of criminality and exaggerated sexuality. We discuss the implications this has on the show's ability to do public health work.
随着娱乐教育（EE）成为传递健康信息的一种越来越受欢迎的媒介，对 EE 的评估对于更好地理解它不仅如何影响观众，而且如何更好地实施它至关重要。我们认为，EE 的评估主要集中在影响上，而其实施，特别是通过叙事、角色和类型，仍然没有得到探索。我们建议借鉴媒体研究中使用的理论和方法来补充当前理解和评估 EE 的方法，这有助于改善健康教育中的 EE。本文以电视剧为例，通过考察电视剧的角色和叙事需求，揭示了对拉丁裔男女的不成比例的描绘，最终再现了熟悉的拉丁裔犯罪和夸张性行为的刻板印象。我们讨论了这对该剧进行公共卫生工作的能力的影响。
