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澳大利亚连锁超市 2017-2018 年按食品类别和产品健康状况进行的价格促销活动。

Price Promotions by Food Category and Product Healthiness in an Australian Supermarket Chain, 2017-2018.

机构信息

The authors are with the Global Obesity Centre, Institute for Health Transformation, School of Health and Social Development, Faculty of Health, Deakin University, Geelong, Victoria, Australia.

出版信息

Am J Public Health. 2019 Oct;109(10):1434-1439. doi: 10.2105/AJPH.2019.305229. Epub 2019 Aug 15.

Abstract

To examine the prevalence and magnitude of price promotions in a major Australian supermarket and how they differ between core (healthy) and discretionary (less healthy) food categories. Weekly online price data (regular retail price, discount price, and promotion type) on 1579 foods were collected for 1 year (April 2017 to April 2018) from the largest Australian supermarket chain. Products audited were classified according to Australian Dietary Guidelines definitions of core and discretionary foods and according to their Health Star Rating (a government-endorsed nutrient profiling scheme). On average, 15.1% (95% confidence interval [CI] = 14.7%, 15.3%) of core foods and 28.8% (95% CI = 28.6%, 29.0%) of discretionary foods were price promoted during a given week. Average discounts were -15.4% (95% CI = -16.4, -14.4) for core products and -25.9% (95% CI = -26.8, -25.1) for discretionary products. The percentage of products on price promotion and the size of the discount were larger for products with a lower Health Star Rating ( < .05). Price promotions were more prevalent and greater in magnitude for discretionary foods than for core foods. Policies to reduce the prevalence and magnitude of price promotions on discretionary foods could improve the healthiness of food purchased from supermarkets.

摘要

为了研究澳大利亚一家大型超市中价格促销的流行程度和幅度,以及它们在核心(健康)和可自由支配(不太健康)食品类别之间的差异。我们在一年(2017 年 4 月至 2018 年 4 月)内每周从澳大利亚最大的连锁超市收集了 1579 种食品的在线价格数据(常规零售价格、折扣价格和促销类型)。审核的产品根据澳大利亚饮食指南中对核心食品和可自由支配食品的定义进行分类,并根据其健康星级评分(政府认可的营养评分计划)进行分类。平均而言,在给定的一周内,15.1%(95%置信区间 [CI] = 14.7%,15.3%)的核心食品和 28.8%(95% CI = 28.6%,29.0%)的可自由支配食品进行了价格促销。核心产品的平均折扣为-15.4%(95% CI = -16.4,-14.4),可自由支配产品的平均折扣为-25.9%(95% CI = -26.8,-25.1)。具有较低健康星级评分( < .05)的产品的促销产品比例和折扣幅度更大。与核心食品相比,可自由支配食品的促销活动更为普遍,幅度也更大。减少可自由支配食品价格促销的流行程度和幅度的政策可以提高从超市购买的食品的健康度。

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