School of Psychology, Keele University, Staffordshire, UK.
Br J Soc Psychol. 2020 Oct;59(4):839-856. doi: 10.1111/bjso.12362. Epub 2019 Dec 24.
Previous research concerning mass gathering-associated health risks has focused on physical factors while largely neglecting the role of psychological factors. The present research examined the effect of experiencing shared social identification on perceptions of susceptibility to health risks in mass gatherings. Participants in Study 1 were asked to either recall a crowd in which they shared a social identity with other crowd members or a crowd in which they did not. Participants subsequently completed measures assessing shared social identity, disgust, and health risk perceptions. Study 2 involved administering the same measures as part of a survey to participants who had recently attended a music festival. The results from both studies indicated that sharing a social identity lowered health risk perceptions; this effect was indirect and mediated via disgust. This highlights the importance of considering social identity processes in the design of health communication aimed at reducing mass gathering-associated health risks.
先前有关大型集会相关健康风险的研究主要关注身体因素，而在很大程度上忽略了心理因素的作用。本研究考察了体验共同社会认同对大型集会中健康风险感知的影响。研究 1 要求参与者回忆一个他们与其他群体成员有共同社会身份的群体，或者一个他们没有共同社会身份的群体。随后，参与者完成了评估共同社会认同、厌恶和健康风险感知的测量。研究 2 则涉及向最近参加音乐节的参与者进行同样的测量。两项研究的结果均表明，共同的社会认同降低了健康风险感知；这种效应是间接的，通过厌恶感起作用。这凸显了在设计旨在降低大型集会相关健康风险的健康传播时，考虑社会认同过程的重要性。
