Cope J G, Moy S S, Grossnickle W F
Department of Psychology, East Carolina University, Greenville, North Carolina 27858.
J Appl Behav Anal. 1988 Fall;21(3):277-80. doi: 10.1901/jaba.1988.21-277.
Safety belt use was observed at one restaurant during McDonald's "Make It Click" promotional campaign. Following baseline, the program was monitored without intervention. During the final 2 weeks of the campaign an incentive strategy was added providing a large soft drink contingent on safety belt use. Safety belt use did not change from baseline levels before the incentive phase. The rate of belt use increased under contingent reward and declined during follow-up. The effects of a verbal prompt could not be assessed because of the almost nonexistent use of the "Make It Click" stickers throughout the study.
在麦当劳“让它扣好”促销活动期间，在一家餐厅观察了安全带的使用情况。在基线期之后，该项目在没有干预的情况下进行监测。在活动的最后两周，增加了一项激励策略，即根据安全带的使用情况提供一杯大份软饮料。在激励阶段之前，安全带的使用情况与基线水平没有变化。在有条件奖励的情况下，安全带的使用率有所提高，而在随访期间有所下降。由于在整个研究过程中几乎没有使用“让它扣好”贴纸，因此无法评估口头提示的效果。
