From the Department for Plastic, Hand, and Reconstructive Surgery, BG Trauma Center Frankfurt am Main, Academic Hospital of the Goethe University Frankfurt am Main; Plastic and Reconstructive Surgery, Nationwide Children's Hospital, The Ohio State University; the Department of Orthopedics and Traumatology, Service of Hand, Upper Limb, and Peripheral Nerve Surgery, Georges-Pompidou European Hospital, Assistance Publique, Hôpitaux de Paris; the Department of Plastic Surgery and Burn Unit, Lisbon Central Hospital; the Department of Plastic and Reconstructive Surgery and Burn Unit, University Hospital Getafe; and the Department for Oral, Cranio-Maxillofacial and Facial Plastic Surgery, Medical Center of the Goethe-University Frankfurt am Main.
Plast Reconstr Surg. 2020 Feb;145(2):576-584. doi: 10.1097/PRS.0000000000006427.
Prior studies demonstrate that social media are used by plastic surgeons to educate and engage. The hashtag #PlasticSurgery has been studied previously and is embraced by American plastic surgeons and journals; however, no studies have examined its use or adoption across Europe.
A retrospective analysis of 800 tweets containing the words "plastic surgery" or the hashtag #PlasticSurgery in four of the most spoken European languages worldwide excluding English (Spanish, #CirugiaPlastica; French, #ChirurgiePlastique; Portuguese, #CirurgiaPlastica; and German, #PlastischeChirurgie) was performed. The following were assessed: identity of author, subject matter, use of the hashtag #PlasticSurgery in each language, whether posts by surgeons and academic institutions were self-promotional or educational, and whether a link to a journal article or a reference in PubMed was provided.
Seventeen percent and 3 percent of analyzed tweets came from plastic surgeons or academic institutions, respectively; only 17.5 percent of them were for educational purpose. None of them had any digital link to a peer-reviewed article or a scientific journal.
This study demonstrates the low participation of plastic surgeons and academic institutions in social media (especially for education) in four of the major world languages. Social media should be considered in Europe as an opportunity to increase leadership, improve education, and spread knowledge of plastic surgery by board-certified plastic surgeons.
先前的研究表明，整形外科医生利用社交媒体进行教育和宣传。先前已经研究过标签#PlasticSurgery，并为美国整形外科医生和期刊所接受；然而，尚无研究考察其在欧洲的使用或采用情况。
对全球使用最广泛的四种欧洲语言（不包括英语）中的 800 条推文进行了回顾性分析，这些推文中包含“整形手术”或标签#PlasticSurgery，其中包括西班牙语的#CirugiaPlastica；法语的#ChirurgiePlastique；葡萄牙语的#CirurgiaPlastica；和德语的#PlastischeChirurgie。评估内容包括：作者身份、主题、每个语言标签#PlasticSurgery 的使用情况、外科医生和学术机构的帖子是否具有自我宣传或教育性质，以及是否提供了期刊文章的链接或 PubMed 中的参考资料。
分析的推文中，分别有 17%和 3%来自整形外科医生或学术机构；其中只有 17.5%具有教育目的。它们都没有任何与同行评审文章或科学期刊的数字链接。
本研究表明，在四大世界语言中，整形外科医生和学术机构在社交媒体（尤其是教育）中的参与度较低。社交媒体在欧洲应被视为提高领导力、改善教育和传播由认证整形外科医生掌握的整形外科学知识的机会。
