Moderating Role of Gender in the Relationship between Big Five Personality Traits and Smartphone Addiction.

This study contributed to cyberpsychology literature by identifying moderating role of gender in the relationship between personality traits and smartphone addiction. A multi-group SEM analysis was employed to investigate the relationship between five factor personality traits (i.e. Big Five) and smartphone addiction among men and women. Big-Five-Inventory (BFI) and Smartphone Addiction Inventory (SPAI) were used to collect data from 320 undergraduate students. The results suggested a positively significant relationship between neuroticism (emotional imbalance) and smartphone addiction for women only. Whereas, conscientiousness was negatively related with smartphone addiction for women. Further, there was a negatively significant relationship between agreeableness and smartphone addiction for both genders. The findings suggested that gender has a moderating role in the relationship between neuroticism and smartphone addiction.