McGill University Faculty of Medicine, Montreal, Quebec, Canada.
Department of Plastic and Reconstructive Surgery, Johns Hopkins Hospital, Baltimore, MD, USA.
Aesthet Surg J. 2021 Feb 12;41(3):372-379. doi: 10.1093/asj/sjaa172.
Recent evidence shows accelerating worldwide adoption of social media and suggests a commensurate increase in social media use by integrated plastic surgery residency programs in the United States. Programs nationwide are now making strides to include a longitudinal social media component in their plastic surgery curriculum.
The aim of this study was to investigate the use of Instagram by plastic surgery residency programs and to describe trends in adoption, volume, and content.
Current active Instagram accounts affiliated to integrated plastic surgery residency programs were surveyed to identify date of first post, number of posts, number of followers, number of followings, engagement rate, most-liked posts, and content of posts. All data were collected on May 12, 2020.
Sixty-nine out of 81 (85.2%) integrated plastic surgery residency programs had Instagram accounts, totaling 5,544 posts. This represents an absolute increase in program accounts of 392% since 2018. The 100 most-liked posts were categorized as: promotion of the program/individual (46), resident life (32), promotion of plastic surgery (14), and education (8).
Instagram use by plastic surgery residency programs has drastically increased since it was first evaluated in 2018. This trend will continue as we reach near saturation of residency programs with accounts. We remain steadfast in our belief that the advantages of social media use by plastic surgeons and trainees are far outweighed by the potential community-wide impacts of violations of good social media practice on peers, patients, and the general public.
最近的证据表明，社交媒体在全球范围内的采用速度正在加快，并且美国综合整形外科研修计划中社交媒体的使用也相应增加。现在，全国的项目都在努力在其整形外科学课程中纳入纵向社交媒体内容。
本研究旨在调查整形外科研修计划对 Instagram 的使用情况，并描述采用、数量和内容方面的趋势。
对隶属于综合整形外科研修计划的当前活跃的 Instagram 账户进行了调查，以确定首次发布的日期、发布的帖子数量、关注者数量、关注者数量、参与率、最受欢迎的帖子以及帖子的内容。所有数据均于 2020 年 5 月 12 日收集。
81 个综合整形外科研修计划中有 69 个（85.2%）拥有 Instagram 账户，总共发布了 5544 个帖子。这代表自 2018 年以来，计划账户的绝对数量增加了 392%。100 个最受欢迎的帖子被归类为：宣传计划/个人（46）、住院医师生活（32）、宣传整形手术（14）和教育（8）。
自 2018 年首次评估以来，整形外科研修计划对 Instagram 的使用急剧增加。随着账户数量接近满额，这种趋势将继续。我们仍然坚信，社交媒体的使用对整形外科医生和学员的好处远远超过违反良好社交媒体实践对同行、患者和公众的潜在社区影响。
