From the Division of Plastic Surgery, Department of Surgery, Rutgers New Jersey Medical School, Newark, NJ.
Division of Plastic and Reconstructive Surgery, Memorial Sloan Kettering Cancer Center, New York, NY.
Ann Plast Surg. 2022 May 1;88(3 Suppl 3):S284-S287. doi: 10.1097/SAP.0000000000003089.
Over the last several years, various social media platforms have been used to increase collaboration, education, and research internationally. The purpose of this study was to evaluate how plastic surgery residency programs use social media to promote global surgery education, research, and collaboration.
A full list of active integrated residency programs was obtained from the American College of Academic Plastic Surgeons website. A total of 82 programs were identified. Instagram, Facebook, and Twitter were searched for active accounts. Only accounts dedicated to plastic surgery programs or had a significant amount of residency-related content were included. Inclusion criteria included posts relating to global health, global surgery, mission trips, international plastic surgery education, and global surgery research. Caption language was analyzed and classified as either "resident education in global surgery," "an individual's interest in global surgery," "research in global surgery," "visiting international professor," or "global collaboration." Image content was then assessed for "images with patients," "images with other surgeons/residents," "images of international location," a combination thereof, "other," or "none."
Instagram was by far the most used by plastic surgery residency programs with a total of 76 programs having accounts compared with only 32 programs and 33 programs having Facebook and Twitter accounts, respectively. There was no significant difference in the proportional number of posts relating to global surgery across the 3 platforms (P = 0.1911). On all 3 social media platforms, the majority of posts fell into the category of "international collaboration" with 42.5%, 50.7%, and 48.8% on Instagram, Facebook, and Twitter, respectively. None of the caption categories examined showed a significantly different proportion of posts across the 3 platforms. Image analysis showed a significant difference in the proportional representation across the 3 platforms in the categories of "images with other surgeons/residents" (P = 0.0196) "images with patients" (P = 0.0082), combination (P = 0.0225), and other (P = 0.0114).
Although social media offers programs an easy way to promote global surgery research, collaboration, and education with a wider audience, it is being underused for this purpose as evident by the relatively lower number of postings on each platform relating to this content.
在过去的几年中，各种社交媒体平台被用于促进国际合作、教育和研究。本研究的目的是评估整形外科学住院医师培训计划如何利用社交媒体促进全球外科学教育、研究和合作。
从美国整形外科学院学术塑料外科网站获得了所有活跃的综合住院医师培训计划的完整名单。共确定了 82 个项目。搜索了 Instagram、Facebook 和 Twitter 上的活跃账户。仅包括专门针对整形手术项目或有大量住院医师相关内容的账户。纳入标准包括与全球健康、全球外科学、使命旅行、国际整形外科学教育和全球外科学研究相关的帖子。分析标题语言并将其分类为“全球外科学住院医师教育”、“个人对全球外科学的兴趣”、“全球外科学研究”、“访问国际教授”或“全球合作”。然后评估图像内容是否为“患者图像”、“其他外科医生/住院医师图像”、“国际地点图像”、“组合”、“其他”或“无”。
Instagram 是整形外科住院医师培训计划使用最多的社交媒体平台，共有 76 个项目拥有账户，而只有 32 个项目和 33 个项目分别拥有 Facebook 和 Twitter 账户。在这 3 个平台上，与全球外科学相关的帖子比例没有显著差异（P = 0.1911）。在所有 3 个社交媒体平台上，大多数帖子都属于“国际合作”类别，在 Instagram、Facebook 和 Twitter 上的比例分别为 42.5%、50.7%和 48.8%。在 3 个平台上，没有一个标题类别显示出帖子比例有显著差异。图像分析显示，在“其他外科医生/住院医师图像”（P = 0.0196）、“患者图像”（P = 0.0082）、组合（P = 0.0225）和其他（P = 0.0114）类别中，3 个平台的代表性比例存在显著差异。
尽管社交媒体为计划提供了一种与更广泛受众宣传全球外科学研究、合作和教育的简便方法，但从每个平台上与该内容相关的帖子数量相对较少可以看出，这种方法的使用还远远不够。
