Department of Health Behavior and Biological Sciences, University of Michigan School of Nursing, Ann Arbor, MI, United States.
Ross School of Business, University of Michigan, Ann Arbor, MI, United States.
JMIR Public Health Surveill. 2020 Sep 22;6(3):e19219. doi: 10.2196/19219.
Social media platforms such as Facebook, Instagram, and Twitter, which have millions of users who interact and communicate every day, have been effective in promoting sexual health interventions and in disseminating reproductive health education. They have also been shown to be useful in health promotion and have been used to track several key metrics (eg, comments, posts) among users of all demographics. However, there is a lack of research on the impact and reach of these social media platforms as a community-based tool for disseminating sexual health information and for increasing engagement among Black adolescents and young adults, which is a targeted high-risk population.
The purpose of this study was to determine the social media platforms and banner advertisements that affected engagement among Black male adolescents and young adults in participating in web-based health surveys.
A web-based survey was conducted from March 2019 to July 2019 to assess sexual health and health behaviors in a convenience sample of Black male adolescents and young adults in the age range of 18-24 years (N=170). Social media metrics from Facebook, Instagram, and Twitter were monitored. This cross-sectional survey comprised several categories, including basic personal information, drug-related risk behaviors, health care, sexual reproductive health questions, attitudes, norms, and perceived control, mental health, violence-related risk behaviors, and social media preferences.
Social media advertisements on the Black Male Opinion survey reached approximately 146,412 individuals. Our primary finding of the web-based survey engagement was that referral (eg, group chat, indirect social media sharing) led to as the greatest proportion of recruitment, with Twitter and YouTube as the preferred sites to receive sexual health information.
Recognizing the variety of technologies being used among Black male young adults and adolescents can help the community, researchers, and health care providers understand the web-based engagement of this high-risk population. This information may also promote culturally sensitive, customized marketing on sexual health information for this population.
拥有数百万用户的社交媒体平台，如 Facebook、Instagram 和 Twitter，这些用户每天都在进行互动和交流，对于推广性健康干预措施和传播生殖健康教育非常有效。这些平台还在健康促进方面显示出了其有效性，并被用于跟踪所有人群用户的几个关键指标（如评论、帖子）。然而，作为一个基于社区的工具，这些社交媒体平台在传播性健康信息和提高黑人和青年的参与度方面的影响和覆盖面的研究却很少，而黑人和青年是一个高风险人群。
本研究旨在确定影响参与网络健康调查的黑人青少年和青年男性的社交媒体平台和横幅广告。
2019 年 3 月至 2019 年 7 月，我们进行了一项基于网络的调查，以评估 18-24 岁年龄段的便利样本中黑人青少年和青年男性的性健康和健康行为（N=170）。监测了 Facebook、Instagram 和 Twitter 的社交媒体指标。这项横断面调查包括几个类别，包括基本个人信息、与毒品相关的风险行为、医疗保健、性生殖健康问题、态度、规范和感知控制、心理健康、与暴力相关的风险行为以及社交媒体偏好。
“黑人男性观点”调查的社交媒体广告覆盖了大约 146412 人。我们基于网络的调查参与度的主要发现是，推荐（例如，群聊、间接社交媒体分享）导致了最大比例的招募，Twitter 和 YouTube 是接收性健康信息的首选网站。
认识到黑人青年和青少年中使用的各种技术，可以帮助社区、研究人员和医疗保健提供者了解这个高风险人群的网络参与度。这些信息还可以促进针对这一人群的敏感文化、定制的性健康信息营销。
