Merten Julie Williams, Gordon Benjamin T, King Jessica L, Pappas Calista
Department of Public Health, University of North Florida, Jacksonville, Florida, USA.
Department of Health and Human Performance, Exercise Physiology University of Florida, Gainesville, Florida, USA.
Subst Use Misuse. 2020;55(13):2213-2220. doi: 10.1080/10826084.2020.1797808. Epub 2020 Jul 25.
Pinterest, a widely used social media platform, has shaped how people seek and share health information. Cannabidiol (CBD), a non-psychoactive component of cannabis is marketed as a treatment for many conditions and sales rose to more than 820 million in 2017. Yet CBD is mostly unregulated, legality is murky, and many of the health claims are not scientifically proven. This content analysis examined how CBD products were portrayed on Pinterest. : In 2018, using the search terms cannabidiol and CBD, researchers sampled every fifth pin to collect 226 relevant pins. A codebook was developed, pilot tested, and used to code pins. : The majority (91.6%) of pins positively portrayed CBD with many claiming a physical or mental benefit including anxiety, depression, pain, and inflammation relief. Most pins did not (98.2%) address potential side effects or recommend dosage. In this sample, user engagement was high with 85.2% of pins being saved and links to commercial sites selling CBD products, personal blogs, and social media accounts. : Social media has become a powerful source of health information. This study revealed widespread acceptance of the use of CBD products with minimal information from reliable public health sources represented.
Pinterest是一个广泛使用的社交媒体平台，它塑造了人们搜索和分享健康信息的方式。大麻二酚（CBD）是大麻的一种无精神活性成分，作为多种病症的治疗方法进行销售，2017年销售额超过8.2亿美元。然而，CBD大多不受监管，合法性模糊，许多健康宣称也未得到科学证实。 这项内容分析研究了Pinterest上CBD产品是如何被呈现的。：2018年，研究人员使用“大麻二酚”和“CBD”等搜索词，每隔五个图钉抽取一个样本，收集到226个相关图钉。制定了一个编码手册，进行了预测试，并用于对图钉进行编码。：大多数（91.6%）图钉对CBD进行了正面描述，许多宣称具有身体或精神益处，包括缓解焦虑、抑郁、疼痛和炎症。大多数图钉（98.2%）没有提及潜在的副作用或推荐剂量。在这个样本中，用户参与度很高，85.2%的图钉被保存，还有指向销售CBD产品的商业网站、个人博客和社交媒体账户的链接。：社交媒体已成为健康信息的强大来源。这项研究表明，人们广泛接受使用CBD产品，但来自可靠公共卫生来源的信息极少。
