Magsamen-Conrad Kate, Dillon Jeanette Muhleman
The University of Iowa, Department of Communication Studies, 257 Becker Communication Studies Building, USA.
Western Governors University, Department of General Education, Course Instructor, USA.
Comput Human Behav. 2020 Nov;112:106456. doi: 10.1016/j.chb.2020.106456. Epub 2020 Jun 20.
We conducted a multi-study, mixed-methods, longitudinal investigation to examine how mobile technology diffuses across the lifespan, in real time, within a multi-generational population, while seeking local knowledge through community-based participatory research. Using qualitative methods (QUAL), we examined technology adoption within and across three iterations (16 weeks) of a nine-wave longitudinal community technology-training workshop, situated within a 15-wave study. In parallel, we interrogated existing conceptualization and operationalization of diffusion of technology variables, then deductively evaluated the dominant DOI-related variables re-conceptualized through the community study in a large cross-sectional quantitative (QUAN) investigation. We interpreted our results consistently and iteratively with a mixed-methods approach that included conceptualization, operationalization, and empirical testing. We discovered that oft-conflated concepts of knowledge, use, and ownership represent distinct stages of adoption. Our findings suggest constant feedback/permeable boundaries between these stages, and that DOI attributes may influence mobile technology adoption stages differentially. We suggest that innovators seeking to facilitate mobile technology adoption should focus on reducing complexity, and establishing calibration of complexity perceptions. We propose a lifespan mobile technology diffusion model, and call to question the language used in investigations related to the digital divide. We strive to clarify labels that may stereotype vulnerable populations, such as older adults. Our research contributes to theories of technology adoption - particularly after the introduction of digital communication - the diffusion of innovations in the community over time, and technology adoption process as affected by interpersonal communication and relationships, including among the technologically undercapitalized and the digitally privileged.
我们开展了一项多研究、混合方法的纵向调查,以考察移动技术如何在多代人群体中实时地、在整个生命周期内传播,同时通过基于社区的参与性研究来获取当地知识。我们运用定性方法(QUAL),在一项15波次的研究中,对一个九波次纵向社区技术培训工作坊的三个迭代周期(16周)内及不同周期间的技术采用情况进行了考察。与此同时,我们审视了技术传播变量的现有概念化和操作化,然后在一项大型横断面定量(QUAN)调查中,对通过社区研究重新概念化的与技术接受度相关的主要变量进行了演绎评估。我们采用包括概念化、操作化和实证检验在内的混合方法,对研究结果进行了连贯且反复的解读。我们发现,经常被混淆的知识、使用和所有权概念代表了采用的不同阶段。我们的研究结果表明,这些阶段之间存在持续的反馈/可渗透的界限,并且技术接受度属性可能对移动技术采用阶段产生不同的影响。我们建议,寻求促进移动技术采用的创新者应专注于降低复杂性,并建立复杂性认知的校准。我们提出了一个生命周期移动技术传播模型,并对与数字鸿沟相关的调查中使用的语言提出质疑。我们努力澄清可能给弱势群体(如老年人)贴上刻板印象标签的表述。我们的研究为技术采用理论做出了贡献——特别是在数字通信引入之后,为社区中创新随时间的传播以及受人际沟通和关系(包括技术资源匮乏者和数字特权者之间的沟通和关系)影响的技术采用过程做出了贡献。