Knez Matjaz, Jereb Borut, Jadraque Gago Eulalia, Rosak-Szyrocka Joanna, Obrecht Matevz
Faculty of Logistics, University of Maribor, Mariborska cesta 7, 3000 Celje, Slovenia.
Escuela Técnica Superior de Ingeniería de Caminos, Universidad de Granada, Canales y Puertos, Avenida Severo Ochoa s/n, 28071 Granada, Spain.
Clean Technol Environ Policy. 2021;23(3):749-764. doi: 10.1007/s10098-020-01909-9. Epub 2020 Aug 29.
To make society more sustainable, cleaner transportation technologies, such as zero-emission vehicles and sustainable mobility, are being investigated, promoted, and supported by different policy measures. The emphasis of this paper is determining the zero-emission vehicle features that can influence specific policy recommendations; this understanding can boost zero-emission vehicle use as a potential cleaner transportation technology among different consumer segments in different EU member states. A customer-oriented study of over 1500 Slovenians, Spaniards, and Poles revealed the most relevant zero-emission vehicle-purchasing features are: (a) vehicle price and (b) fuel economy. The percentage of potential zero-emission vehicle buyers is said to rise to 80% should the price of electric cars decrease and fuel price increase accordingly, i.e. by 30% and 50%, respectively. Concerning the car price, Slovenian and Polish consumers' preferences are similar, and 40% of them (and up to 85% of Spaniards) would consider buying one if the price drops by 25%. Women in all three studied countries are more interested in zero-emission vehicles than men are. Different policies should be used in Poland, where people are not as interested in zero-emission vehicles as Spanish and Slovenian consumers are. Customer segmentation in all three groups pointed out that Poland has the highest share (19%) of "No-green" consumers, whereas Spain has the highest share (60%) of "Go-green" consumers, i.e. consumers who would consider buying a zero-emission vehicle in the foreseeable future.
为使社会更具可持续性，不同的政策措施正在对零排放车辆和可持续出行等更清洁的交通技术进行研究、推广和支持。本文的重点是确定能够影响具体政策建议的零排放车辆特征；这种认识可以促进零排放车辆作为一种潜在的更清洁交通技术在不同欧盟成员国的不同消费群体中得到应用。一项针对1500多名斯洛文尼亚人、西班牙人和波兰人的以客户为导向的研究表明，最相关的零排放车辆购买特征是：（a）车辆价格和（b）燃油经济性。据说，如果电动汽车价格下降且燃油价格相应上涨，即分别下降30%和上涨50%，潜在的零排放车辆购买者比例将升至80%。关于汽车价格，斯洛文尼亚和波兰消费者的偏好相似，如果价格下降25%，40%的他们（以及高达85%的西班牙人）会考虑购买一辆。在所有三个被研究的国家中，女性对零排放车辆的兴趣都高于男性。在波兰应采用不同的政策，因为波兰人对零排放车辆的兴趣不如西班牙和斯洛文尼亚消费者高。所有三个群体的客户细分指出，波兰“不环保”消费者的比例最高（19%），而西班牙“环保”消费者的比例最高（6%），即那些在可预见的未来会考虑购买零排放车辆的消费者。
