Kim Do Kyun David, Kreps Gary L
World Med Health Policy. 2020 Dec;12(4):398-412. doi: 10.1002/wmh3.363. Epub 2020 Aug 27.
Governments throughout the world can learn many critical lessons from examining instances of ineffective communication with the public during the global coronavirus disease (COVID-19) pandemic. Ineffective government communication has resulted in a great deal of public confusion and misunderstanding, as well as serious errors in responding to this evolving health threat, leading to disastrous health and social outcomes for the public and prolonging the pandemic, especially within the United States. This article uses systems theory as a template for analyzing government communication in the United States during the COVID-19 pandemic, providing governments with recommendations for establishing effective health risk communication strategies for use with the public. The communication strategies offered here promote the delivery of relevant, accurate, and sensitive information to key public groups, minimizing communication noise to guide desirable coordinated actions. These communication strategies can be applied locally, nationally, and internationally.
世界各国政府可以通过审视全球冠状病毒病(COVID-19)大流行期间与公众沟通无效的案例,汲取许多重要教训。政府沟通无效导致了大量公众的困惑和误解,以及应对这一不断演变的健康威胁时出现的严重错误,给公众带来了灾难性的健康和社会后果,并延长了疫情,尤其是在美国。本文以系统理论为模板,分析了美国在COVID-19大流行期间的政府沟通情况,为政府建立与公众有效沟通健康风险的策略提供建议。这里提供的沟通策略有助于向关键公众群体传递相关、准确和敏感的信息,将沟通噪音降至最低,以引导理想的协调行动。这些沟通策略可在地方、国家和国际层面应用。