Gao Yang, Zhang Dixuan, Ma Hongjia, Du Xiaomin
School of Economics and Management, Dalian University of Technology, Dalian, China.
School of Management, Jilin University, Changchun, China.
Front Psychol. 2020 Aug 28;11:2170. doi: 10.3389/fpsyg.2020.02170. eCollection 2020.
In creative industries, entrepreneurs' creativity is the source of entrepreneurial activities. Meanwhile, the key to the success of entrepreneurship lies in the strategic tendency of leaders, referred to the individual entrepreneurial orientation (IEO). This paper is aimed to explain the process from creativity to IEO and reveal the psychological process of entrepreneurs' creativity. We proposed an integrated model of "individuality-creativity-IEO" by drawing on the theories of big five personality and entrepreneurship. Using a sample of 202 creative entrepreneurs from China, the research found that entrepreneurs' creativity has a positive impact on IEO, and the individuality of neuroticism and extraversion exhibited a negative U-shaped relationship with creativity. Finally, implications for both theory and practice were presented.
在创意产业中，企业家的创造力是创业活动的源泉。同时，创业成功的关键在于领导者的战略倾向，即个体创业导向（IEO）。本文旨在解释从创造力到IEO的过程，并揭示企业家创造力的心理过程。我们借鉴大五人格理论和创业理论，提出了一个“个性-创造力-IEO”的整合模型。通过对202名中国创意企业家的样本进行研究，发现企业家的创造力对IEO有积极影响，神经质和外向性的个性与创造力呈现出倒U型关系。最后，阐述了对理论和实践的启示。
