Lim Weng Marc, Yap Sheau-Fen, Makkar Marian
Swinburne Business School, Swinburne University of Technology, John Street, 3122 Hawthorn, Victoria, Australia.
School of Business, Swinburne University of Technology, Jalan Simpang Tiga, 93350 Kuching, Sarawak, Malaysia.
J Bus Res. 2021 Jan;122:534-566. doi: 10.1016/j.jbusres.2020.08.051. Epub 2020 Sep 29.
The proliferation of home sharing in the extant marketing and tourism literature has only been accelerated in recent times due to the emergence of the sharing economy. This paper contends that it is now an opportune time to pursue a stock take of existing knowledge in order to guide future marketing and tourism research on home sharing. Therefore, the goal of this paper is to review and propose an agenda for home sharing from a marketing and tourism perspective. Through a framework-based systematic review, this paper offers an organized, retrospective view of the antecedents, decisions, and outcomes (ADO) of home sharing in marketing and tourism. The paper also provides a snapshot on the theories, contexts, and methods (TCM) employed to gain this understanding before concluding with a discussion on the extant knowledge gaps and the ways in which these gaps could be addressed through pertinent ideas for future marketing and tourism research on home sharing.
由于共享经济的出现，家庭共享在现有营销和旅游文献中的发展在最近才加速。本文认为，现在是时候对现有知识进行盘点，以指导未来关于家庭共享的营销和旅游研究了。因此，本文的目标是从营销和旅游的角度回顾并提出家庭共享的议程。通过基于框架的系统综述，本文对营销和旅游中家庭共享的前因、决策和结果（ADO）提供了有组织的回顾性观点。本文还提供了用于获得这种理解的理论、背景和方法（TCM）的快照，最后讨论了现有知识差距以及通过关于家庭共享的未来营销和旅游研究的相关思路来解决这些差距的方法。
