Amankwah-Amoah Joseph
Kent Business School, University of Kent, Kent ME4 4TE, United Kingdom.
Transp Res E Logist Transp Rev. 2020 Nov;143:102098. doi: 10.1016/j.tre.2020.102098. Epub 2020 Sep 29.
The COVID-19 pandemic in 2019/2020 ushered in a new turbulent and chaotic global environment where governments not only placed temporary restrictions on people's movements, but also mandated limits on business activities. However, lacking in the contemporary scholarly discourse is a deeper understanding of how businesses respond to such pandemics. In this (RN), a conceptual framework of firms' responses is advanced. Using the global airline industry, the analysis delineates a host of internally generated and externally imposed firms' strategic and tactical responses to the pandemic including in-flight service changes, flight cancellations, seeking emergency aids and financial supports, and firm closures. The analysis demonstrates that in responding to the crisis, many airlines sought to minimise erosion of long-developed knowledge, market capabilities, route networks, access to airports, customer base and relationships/trust with customers prior to COVID-19 to equip them for recovery. The wider implications for academics, managers and governments are outlined as the effects of COVID-19 continue to unfold.
2019/2020年的新冠疫情带来了一个新的动荡混乱的全球环境，各国政府不仅对人员流动实施了临时限制，还对商业活动进行了限制。然而，当代学术讨论中缺乏对企业如何应对此类疫情的更深入理解。在本研究中，提出了一个企业应对的概念框架。以全球航空业为例，分析描绘了一系列企业针对疫情的内部产生和外部施加的战略及战术应对措施，包括机上服务变化、航班取消、寻求紧急援助和财政支持以及企业倒闭。分析表明，在应对危机时，许多航空公司试图在新冠疫情之前尽量减少长期积累的知识、市场能力、航线网络、机场准入、客户群以及与客户的关系/信任的侵蚀，以便为复苏做好准备。随着新冠疫情的影响持续显现，概述了对学者、管理者和政府更广泛的影响。
