School of Nursing, Duquesne University, Pittsburgh, PA, USA.
Kinesiology, Nutrition, and Health, Miami University, Oxford, OH, USA.
J Health Commun. 2021 Jan 2;26(1):12-18. doi: 10.1080/10810730.2021.1878311. Epub 2021 Feb 15.
A robust finding is the positive association between self-generated alcohol-related content (SG-ARC) on social media (SM) and drinking among emerging adults; however, the reasons for this relationship are still unclear. A factor that has yet to be explored in combination with SG-ARC is how viewing others' alcohol-related content (ARC) may be impacting young adults' drinking. This cross-sectional study conducted across two universities asked students ( = 780; = 20.80 years old; = 2.29; 67.82% female) to self-report how many SG-ARC posts they posted, to estimate how much they saw others' ARC, and how much they drank weekly. SG-ARC was then evaluated as a moderator of the association between viewing others' ARC and drinking. A negative binomial regression model with robust sandwich estimators was employed. Results revealed that both SG-ARC and viewing others' ARC were positively associated with drinking. A significant two-way interaction between SG-ARC and others' ARC emerged such that viewing others' posts appeared to exert an influence on drinking, particularly for students who did not post as many SG-ARC posts. These findings provide evidence that seeing others' ARC may be socially influencing students to drink, especially if they do not post as much SG-ARC themselves, by altering their internalized drinking norms.
一个有力的发现是，社交媒体上自我生成的与酒精相关的内容（SG-ARC）与新兴成年人的饮酒行为之间呈正相关；然而，这种关系的原因仍不清楚。一个尚未与 SG-ARC 结合起来进行探索的因素是，查看他人的与酒精相关的内容（ARC）如何影响年轻人的饮酒行为。这项在两所大学进行的横断面研究要求学生（n=780；年龄 = 20.80 岁；均值 = 2.29；67.82%为女性）自我报告他们发布了多少条 SG-ARC 帖子，估计他们看到了多少他人的 ARC，以及每周喝多少酒。然后，SG-ARC 被评估为观察他人的 ARC 与饮酒之间关联的一个调节变量。采用具有稳健沙盒估计的负二项回归模型。结果表明，SG-ARC 和观察他人的 ARC 都与饮酒呈正相关。SG-ARC 和他人的 ARC 之间出现了显著的双向交互作用，表明观察他人的帖子似乎对饮酒行为产生了影响，尤其是对于那些没有发布那么多 SG-ARC 帖子的学生。这些发现提供了证据表明，看到他人的 ARC 可能会通过改变他们内在的饮酒规范，对学生的饮酒行为产生社会影响，尤其是当他们自己不发布那么多 SG-ARC 帖子时。
