Collaboration for Evidence, Research and Impact in Public Health, School of Public Health, Curtin University, Bentley, Western Australia, 6102, Australia.
School of Media, Creative Arts and Social Inquiry, Curtin University, Bentley, Western Australia, Australia.
BMC Public Health. 2020 Oct 15;20(1):1552. doi: 10.1186/s12889-020-09651-z.
Vaping is a relatively new practice, and therefore its symbolic meanings and social practices are yet to be fully understood, especially within Australia where the practice is strictly regulated. This study aimed to examine vapers motivations for use, reinforcing influences, and association with the vaper subculture.
Working from a constructivist epistemology and a symbolic interaction framework, in-depth interviews were conducted with a purposive sample of 37 current (89%) and former (11%) adult vapers, 70% male, mean age of 32.5. Data was analysed via thematic analysis.
Vapers largely started vaping to quit smoking and underwent common experiences during their initiation phase. Subsequently, vapers tended to adopt one of two dominant identities, that of the 'cloud chaser' or the 'substitute', which some users moved between during different stages of their vaping career. The social and symbolic meaning of e-cigarettes and vaping varied and involved concepts of harm reduction, addiction, pleasure, stigma and community, and for some, connection to the vaper subculture.
Understanding the complexities of vaping, and the nuanced differences of 'cloud chasers' and 'substitute' vapers may have important implications for health communication, research and policy. E-cigarette users within this sample were not a homogeneous group and differed in their motivations for use, association with the vaper subculture and relationship with the vape community. These findings provide new insights into the socialisation process and subsequent identity adoption of vapers within the unique regulatory environment of Western Australia.
vaping 是一种相对较新的行为,因此其象征意义和社会行为尚未被完全理解,尤其是在澳大利亚,这种行为受到严格监管。本研究旨在探讨使用者使用 vaping 的动机、强化因素以及与 vaping 亚文化的关联。
本研究采用建构主义认识论和符号互动框架,对 37 名(89%)当前和(11%)前成年 vaping 者进行了深入访谈,其中 70%为男性,平均年龄为 32.5 岁。采用主题分析法对数据进行分析。
vaping 者主要是为了戒烟而开始使用电子烟,并在起始阶段经历了常见的体验。随后,vaping 者倾向于采用两种主要身份之一,即“云吸者”或“替代者”,一些使用者在 vaping 生涯的不同阶段之间转换。电子烟和 vaping 的社会和象征意义各不相同,涉及到减少伤害、成瘾、愉悦、污名化和社区等概念,对一些人来说,还涉及到与 vaping 亚文化的联系。
理解 vaping 的复杂性,以及“云吸者”和“替代者” vaping 者之间细微的差异,可能对健康传播、研究和政策具有重要意义。本研究样本中的电子烟使用者不是一个同质群体,他们的使用动机、与 vaping 亚文化的关联以及与 vape 社区的关系存在差异。这些发现为理解 vaping 者在澳大利亚独特监管环境下的社会化过程和随后的身份认同提供了新的视角。