Chan Eugene Y
Division of Consumer Science, Purdue University, United States of America.
Pers Individ Dif. 2021 Mar;171:110463. doi: 10.1016/j.paid.2020.110463. Epub 2020 Oct 21.
During the COVID-19 pandemic, government and public health officials have advocated three behaviors to help "flatten the curve" of the disease-staying-at-home, wearing face masks, and social distancing. But, some people, especially those younger in age, have flouted restrictions, harming themselves and the community. We explore the moral foundations underlying people's compliance with the three behaviors. Our study with 1033 Americans revealed that caring and fairness concerns predict complying with all behaviors, while sanctity concerns only predict compliance with wearing face masks and social distancing. A deeper investigation revealed age differences in loyalty and sanctity concerns for staying-at-home and social distancing, and in sanctity concerns only for wearing face masks. The findings document the innate intuitions that guide one's decision to comply with such behaviors. They also provide governments and policy officials with implications on possible message frames to use in communicating the importance of the three behaviors in order to protect one's and the public's health from COVID-19 and other flu-like illnesses in the future.
在新冠疫情期间，政府和公共卫生官员倡导了三种有助于“平缓曲线”的行为——居家、佩戴口罩和保持社交距离。但是，一些人，尤其是年轻人，无视这些限制，既伤害了自己，也危害了社区。我们探究了人们遵守这三种行为背后的道德基础。我们对1033名美国人的研究表明，关怀和公平考量能够预测对所有行为的遵守情况，而神圣性考量仅能预测对佩戴口罩和保持社交距离的遵守情况。进一步调查发现，在对居家和保持社交距离的忠诚及神圣性考量方面，以及仅在对佩戴口罩的神圣性考量方面，存在年龄差异。这些发现记录了引导人们决定遵守此类行为的内在直觉。它们还为政府和政策官员提供了启示，即在传达这三种行为对于保护个人和公众健康免受新冠病毒及未来其他流感类疾病侵害的重要性时，可采用的可能的信息框架。
