Reddy B Venkatashiva, Gupta Arti
Department of Community Medicine, NRI Academy of Medical Sciences, Guntur, Andhra Pradesh, India.
Department of Community and Family Medicine, All India Institute of Medical Sciences Mangalagiri, Andhra Pradesh, India.
J Family Med Prim Care. 2020 Aug 25;9(8):3793-3796. doi: 10.4103/jfmpc.jfmpc_719_20. eCollection 2020 Aug.
The impact of COVID-19 on vulnerable groups would rely in part on the quality of communication regarding health risk and danger. Strategic planning should take full account of the way life conditions, cultural values, and risk experience affect actions during a pandemic. Concept of information education communication, Social behaviour change communication, social marketing usually technology and media is recapitulation. Ignorance with sociocultural, economic, psychological, and health factors can jeopardize effective communication at all levels. We summarized the framework for effective communication during pandemic. Understanding and practicing various communication strategies is crucial for physicians and health care workers to develop therapeutic relationships with COVID-19 patients. Addressing psychology in all people is vital during a pandemic and effective communication network is key to it. Effective communication, if ignored, will generate gaps for vulnerable populations and result in added difficulty in combating COVID-19 pandemic.
新冠疫情对弱势群体的影响在一定程度上取决于有关健康风险和危险的沟通质量。战略规划应充分考虑生活条件、文化价值观和风险体验在疫情期间对行动的影响方式。信息教育传播、社会行为改变传播、通常涉及技术和媒体的社会营销的概念在此进行概述。忽视社会文化、经济、心理和健康因素会危及各级的有效沟通。我们总结了疫情期间有效沟通的框架。理解和运用各种沟通策略对于医生和医护人员与新冠患者建立治疗关系至关重要。在疫情期间关注所有人的心理至关重要，而有效的沟通网络是关键。如果忽视有效沟通，将给弱势群体造成差距，并导致抗击新冠疫情的难度增加。
