通过将社交距离信息与新兴心态相匹配来遏制 COVID-19——以北美为例。
Containing COVID-19 by Matching Messages on Social Distancing to Emergent Mindsets-The Case of North America.
机构信息
School of Nutrition, Ryerson University, Toronto, ON M5B-2K3, Canada.
School of Behavioral Sciences and Psychology, College of Management Academic Studies, Rishon LeZion 91750, Israel.
出版信息
Int J Environ Res Public Health. 2020 Nov 3;17(21):8096. doi: 10.3390/ijerph17218096.
Public compliance with social distancing is key to containing COVID-19, yet there is a lack of knowledge on which communication 'messages' drive compliance. Respondents (224 Canadians and Americans) rated combinations of messages about compliance, systematically varied by an experimental design. Independent variables were perceived risk; the agent communicating the policy; specific social distancing practices; and methods to enforce compliance. Response patterns to each message suggest three mindset segments in each country reflecting how a person thinks. Two mindsets, the same in Canada and the US, were 'tell me exactly what to do,' and 'pandemic onlookers.' The third was 'bow to authority' in Canada, and 'tell me how' in the US. Each mindset showed different messages strongly driving compliance. To effectively use messaging about compliance, policy makers may assign any person or group in the population to the appropriate mindset segment by using a Personal Viewpoint Identifier that we developed.
公众遵守社交距离是控制 COVID-19 的关键，但对于哪些沟通“信息”能推动遵守规定，人们知之甚少。受访者（224 名加拿大和美国公民）根据实验设计，对不同组合的关于遵守规定的信息进行了评价。自变量是感知风险；传达政策的主体；具体的社交距离实践；以及执行合规的方法。对每条信息的反应模式表明，这两个国家各有三个思维模式段，反映了一个人思考问题的方式。有两个思维模式在加拿大和美国是相同的，分别是“确切地告诉我该做什么”和“旁观疫情”。第三个是加拿大的“服从权威”，而美国是“告诉我怎么做”。每个思维模式都显示出不同的信息能够强烈推动遵守规定。为了有效地利用关于合规的信息，政策制定者可以使用我们开发的个人观点识别器，根据适当的思维模式段来分配人口中的任何个人或群体。
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