Enhanced detection of gaze toward an object: Sociocognitive influences on visual search.

Another person's gaze direction is a rich source of social information, especially eyes gazing toward prominent or relevant objects. To guide attention to these important stimuli, visual search mechanisms may incorporate sophisticated coding of eye-gaze and its spatial relationship to other objects. Alternatively, any guidance might reflect the action of simple perceptual 'templates' tuned to visual features of socially relevant objects, or intrinsic salience of direct-gazing eyes for human vision. Previous findings that direct gaze (toward oneself) is prioritised over averted gaze do not distinguish between these accounts. To resolve this issue, we compared search for eyes gazing toward a prominent object versus gazing away, finding more efficient search for eyes 'gazing toward' the object. This effect was most clearly seen in target-present trials when gaze was task-relevant. Visual search mechanisms appear to specify gazer-object relations, a computational building-block of theory of mind.