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红色会成为新的黑色吗?一项比较对不同颜色自行车道认知的准实验研究。

Is Red the New Black? A Quasi-Experimental Study Comparing Perceptions of Differently Coloured Cycle Lanes.

作者信息

Karlsen Katrine, Fyhri Aslak

机构信息

Department of Security, Safety and Behaviour, Institute of Transport Economics, Oslo, Norway.

出版信息

Front Psychol. 2020 Dec 4;11:554488. doi: 10.3389/fpsyg.2020.554488. eCollection 2020.

DOI:10.3389/fpsyg.2020.554488
PMID:33343440
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC7746616/
Abstract

Cities and road authorities in many countries have started colouring their cycle lanes. Some road authorities choose red, some blue, and some green. The reasoning behind this choice is not clear, and it is uncertain whether some colours are superior to others. The current study aims to examine whether coloured cycle lanes are viewed more positively than uncoloured lanes, and whether one of the typically chosen colours is perceived as safer and more inviting to cyclists or more deterring to motorists. Participants were invited to respond to a web survey. Respondents ( = 560) were from the four largest cities in Norway, both genders (42.1% women), and of a wide age range (79.6% between 30 and 70). Depending on cycling frequency, respondents were categorised as either motorist ( = 354) or cyclist ( = 206). All respondents rated different cycle lanes (uncoloured, blue, green, and red) on different attributes. The uncoloured lane was consistently rated least positively, with the lowest scores on visibility, perceived safety for both motorists and cyclist and how inviting it seemed to cycle in the lane. It was also estimated to be the lane that would experience the greatest degree of violation from motorists, in terms of driving or stopping in the cycle lane. The green and red lanes were consistently rated more positively than the blue lane, but whether green or red was preferred depended on whether the respondent had lived a place with coloured cycle lanes. People familiar with coloured cycle lanes, which in Norway are red, rated the red lane more positively than the green lane, while the opposite was true for people who were not used to coloured cycle lanes. The difference in ratings between different colours were similar to, or greater than, the difference from uncoloured to coloured, which implies that it not only matters a lane is coloured, but also it has.

摘要

许多国家的城市和道路管理部门已开始给自行车道上色。一些道路管理部门选择红色,一些选择蓝色,还有一些选择绿色。这种选择背后的原因尚不清楚,也不确定某些颜色是否比其他颜色更具优势。当前的研究旨在考察上色的自行车道是否比未上色的车道更受青睐,以及通常选择的颜色之一是否被认为对骑自行车的人更安全、更具吸引力,或者对驾车者更具威慑力。参与者受邀参与一项网络调查。受访者((n = 560))来自挪威四大城市,涵盖不同性别(女性占(42.1%)),年龄范围广泛((79.6%)在(30)至(70)岁之间)。根据骑行频率,受访者被分为驾车者((n = 354))或骑行者((n = 206))。所有受访者对不同属性的不同自行车道(未上色、蓝色、绿色和红色)进行评分。未上色的车道一直被评为最不受欢迎,在能见度、驾车者和骑行者的感知安全性以及在该车道骑行的吸引力方面得分最低。据估计,就驾车或在自行车道停车而言,它也是驾车者违规程度最高的车道。绿色和红色车道一直比蓝色车道更受好评,但绿色还是红色更受青睐取决于受访者是否生活在有上色自行车道的地方。熟悉上色自行车道(在挪威是红色)的人对红色车道的评价比绿色车道更高,而对于不习惯上色自行车道的人来说则相反。不同颜色之间的评分差异与未上色和上色之间的差异相似,或更大,这意味着不仅一条车道是否上色很重要,而且上的是什么颜色也很重要。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/5c9d/7746616/813c8c768532/fpsyg-11-554488-g005.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/5c9d/7746616/a7397b116b3f/fpsyg-11-554488-g001.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/5c9d/7746616/265c3b82e7a7/fpsyg-11-554488-g002.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/5c9d/7746616/8a2751d3beae/fpsyg-11-554488-g003.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/5c9d/7746616/2e931f212937/fpsyg-11-554488-g004.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/5c9d/7746616/813c8c768532/fpsyg-11-554488-g005.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/5c9d/7746616/a7397b116b3f/fpsyg-11-554488-g001.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/5c9d/7746616/265c3b82e7a7/fpsyg-11-554488-g002.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/5c9d/7746616/8a2751d3beae/fpsyg-11-554488-g003.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/5c9d/7746616/2e931f212937/fpsyg-11-554488-g004.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/5c9d/7746616/813c8c768532/fpsyg-11-554488-g005.jpg

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Color and emotion: effects of hue, saturation, and brightness.颜色与情感:色调、饱和度和亮度的影响
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A re-examination of the mere exposure effect: The influence of repeated exposure on recognition, familiarity, and liking.
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