Institute for Health Research and Policy, 14681University of Illinois Chicago, IL, USA.
Health Policy and Administration, School of Public Health, 14681University of Illinois at Chicago, IL, USA.
Am J Health Promot. 2021 Jun;35(5):698-702. doi: 10.1177/0890117120986104. Epub 2021 Jan 13.
To describe media coverage and framing of Oakland, California's, sugar-sweetened beverage tax.
Media content analysis.
Media documents (n = 90), published January 1, 2016-August 31, 2019, were retrieved from Oakland news outlets and ProQuest, NexusUni, EBSCO, and Google.
Documents were coded using constant comparative analysis in Atlas.ti v8; with descriptive analyses conducted using Stata/SE v. 15.1.
Documents were published evenly between pre- and post-ballot periods (n = 45); the majority (n = 47) provided neutral framing. Protax documents (n = 33) highlighted SSB consumption and health associations and countered antitax messaging; antitax documents (n = 10) focused on misinformation and sowing public confusion.
Neutral media educates and raises awareness. Published prior to a vote, the media may help influence public opinion regarding SSB taxes. SSB tax media advocacy campaigns, giving particular attention to timing and perspective-based framing, may help to secure adoption and support implementation.
描述加利福尼亚州奥克兰市含糖饮料税的媒体报道和框架。
媒体内容分析。
媒体文件（n=90），于 2016 年 1 月 1 日至 2019 年 8 月 31 日从奥克兰新闻媒体和 ProQuest、NexusUni、EBSCO 和 Google 检索。
使用 Atlas.ti v8 中的恒比比较分析对文件进行编码；使用 Stata/SE v. 15.1 进行描述性分析。
文件在投票前和投票后期间发布数量相当（n=45）；大多数文件（n=47）提供中立框架。支持征税的文件（n=33）强调 SSB 消费与健康的关联，并反驳反税信息；反税文件（n=10）侧重于错误信息和引发公众困惑。
中立的媒体具有教育和提高认识的作用。在投票前发布的媒体可能有助于影响公众对 SSB 税的看法。SSB 税媒体宣传活动特别关注时间和基于观点的框架，可能有助于确保通过和实施。
