University of Roma Tre, Via Silvio D'Amico 77, 00145, Rome, Italy.
BMC Health Serv Res. 2021 Feb 8;21(1):127. doi: 10.1186/s12913-021-06134-8.
The paper aims to understand the main antecedents related to the blood donation propensity related to both donors and non-donors. With our research, we will analyse the two perspectives to identify similarities and differences concentrating on the Italian context. Blood is a vital resource that strongly affects every national healthcare system's efficacy and sustainability and the system's ability to achieve the goal of universal coverage.
The purpose of this paper is to understand the main antecedents of citizens' blood donation intention and the propensity to encourage communication about blood donation among both donors and non-donors. The Theory of Planned Behaviour is adopted as a theoretical lens. An empirical investigation was performed in Italy, adopting a mixed methods research design. First, a qualitative analysis was carried out through 30 in-depth interviews. Then, a survey was used to quantitatively investigate the intention to donate among both donors (N = 173) and non-donors (N = 87). A conceptual model was developed and tested through Structural Equation Modelling, developing a multi-group approach.
The present study confirms the relations proposed by the Theory of Planned Behaviour, even though some differences between the two groups are shown. The construct Information and Communication is crucial for donors, non-donors, whereas for non-donor inhibitors is vital. Service quality has an impact on the propensity to recommend and communicate the value of blood donation.
This paper reveals the main differences between donor and non-donor perspectives. Fruitful insights for enhancing blood donation awareness are provided.
本文旨在了解与献血者和非献血者相关的献血倾向的主要前置因素。通过我们的研究，我们将分析这两个角度，以确定意大利背景下的相似点和差异点。血液是一种重要资源，它强烈影响着每个国家医疗保健系统的效率和可持续性，以及实现全民覆盖目标的能力。
本文旨在了解公民献血意愿的主要前置因素，以及鼓励献血者和非献血者之间就献血进行沟通的倾向。采用计划行为理论作为理论视角。在意大利进行了一项混合方法研究设计的实证调查。首先，通过 30 次深度访谈进行了定性分析。然后，通过问卷调查定量调查了献血者（N=173）和非献血者（N=87）的献血意愿。通过结构方程模型开发和检验了一个概念模型，发展了一种多群组方法。
本研究证实了计划行为理论提出的关系，尽管两组之间显示出一些差异。信息和沟通这一结构对献血者和非献血者都很重要，而对于非献血者来说，抑制剂是至关重要的。服务质量对推荐和传播献血价值的倾向有影响。
本文揭示了献血者和非献血者观点之间的主要差异。为提高献血意识提供了有益的见解。
