Smith Anthony, Vrbos Domagoj, Alabiso Jacopo, Healy Arthur, Ramsay James, Gallani Barbara
EFSA J. 2021 Feb 16;19(2):e190201. doi: 10.2903/j.efsa.2021.e190201. eCollection 2021 Feb.
This editorial proposes directions for the European Food Safety Authority (EFSA) to meet its current and future obligations as a source of public information and communication on food-related risks in the EU. These directions are intended to guide EFSA's communications through changes driven by new legal obligations, a new organisational strategy cycle and social and technological evolution. This editorial summarises the rationales for shifts in some cases already underway towards embedding audience analysis throughout our risk communication practices, rolling out partnership approaches for producing and delivering public information and greater digital prowess and social media integration. It describes the main audience clusters for EU food safety risk communication, related content strategies and the technical and professional skills required to pursue them.
本社论为欧洲食品安全局（EFSA）提出了方向，以履行其作为欧盟食品相关风险公共信息和沟通来源的当前及未来义务。这些方向旨在通过新的法律义务、新的组织战略周期以及社会和技术演变所带来的变化，来指导欧洲食品安全局的沟通工作。本社论总结了在某些情况下已经开始转变的理由，即在我们所有的风险沟通实践中融入受众分析、推行制作和提供公共信息的伙伴关系方法以及提升数字能力和社交媒体整合度。它描述了欧盟食品安全风险沟通的主要受众群体、相关的内容策略以及针对这些群体所需的技术和专业技能。
