Liu Hehai, Shao Mingming, Liu Xiaohong, Zhao Li
College of Education Science, Anhui Normal University, Wuhu, China.
School of Education Science, Nanjing Normal University, Nanjing, China.
Front Psychol. 2021 Feb 19;12:640110. doi: 10.3389/fpsyg.2021.640110. eCollection 2021.
With the rapid development of mobile devices, users can now read on the screen. Electronic reading (e-reading) has become a common reading style with the growth in online learning or electronic learning (e-learning). E-book applications (APPs) are widely developed and applied for reading on a screen. However, it is difficult for readers to change their reading habits or preference from paper-printed books to digital devices. The study of readers' continuance intention to use e-book APPs is the first step to improving e-reading. This study focuses on the influential factors on undergraduates' continuance intention of e-book APPs, which analyzed and summarized the literature related to the electronic book (e-book) applications (APPs) and undergraduates' continuous intention, combined with the characteristics of the e-book APPs, introduced relevant theories and variables, and established the factors that influence undergraduates' continuous intention of using e-book APPs. On this basis, the paper analyzed the relationship between various influencing factors and their influence on continuous intention. A model composed of five hypotheses was constructed to test the factors influencing undergraduates' continuous intention in e-book APPs. The results indicated that of all research variables, satisfaction is the most important factor that affects continuous intention; Perceived usefulness and perceived playfulness have an indirect effect on continuous intention through satisfaction; personalization has direct effects on perceived usefulness and perceived playfulness, so it also has an indirect effect on continuous intention. The findings of the study will be helpful for designers and developers of e-book APPs and provide e-book APP suggestions for readers as well.
随着移动设备的迅速发展，用户现在可以在屏幕上阅读。随着在线学习或电子学习（e-learning）的发展，电子阅读（e-reading）已成为一种常见的阅读方式。电子书应用程序（APP）被广泛开发并应用于屏幕阅读。然而，读者很难将他们的阅读习惯或偏好从纸质书籍转变为数字设备。研究读者继续使用电子书APP的意愿是改善电子阅读的第一步。本研究聚焦于影响大学生继续使用电子书APP意愿的因素，分析和总结了与电子书应用程序（APP）和大学生持续意愿相关的文献，结合电子书APP的特点，引入相关理论和变量，确定了影响大学生继续使用电子书APP意愿的因素。在此基础上，分析了各影响因素之间的关系及其对持续意愿的影响。构建了一个由五个假设组成的模型，以检验影响大学生在电子书APP中持续意愿的因素。结果表明，在所有研究变量中，满意度是影响持续意愿的最重要因素；感知有用性和感知趣味性通过满意度对持续意愿产生间接影响；个性化对感知有用性和感知趣味性有直接影响，因此对持续意愿也有间接影响。该研究结果将有助于电子书APP的设计者和开发者，也为读者提供电子书APP相关建议。
