Jun Seung-Pyo, Yoo Hyoung Sun, Lee Jae-Seong
Data Analysis Platform Center, Korea Institute of Science and Technology Information and Science & Technology Management Policy, University of Science & Technology (UST), 66, Hoegi-ro, Dongdaemun-gu, Seoul 130-741, Korea.
Korea Institute of Science and Technology Information and Science & Technology Management Policy, University of Science & Technology (UST), 66, Hoegi-ro, Dongdaemun-gu, Seoul 130-741, Korea.
Technol Forecast Soc Change. 2021 May;166:120592. doi: 10.1016/j.techfore.2021.120592. Epub 2021 Jan 13.
The unprecedented outbreaks of epidemics such as the coronavirus has caused major socio-economic changes. To analyze public risk awareness and behavior in response to the outbreak of epidemic diseases, this study focuses on RSV (Relative Search Volume) provided by Google Trends. This study uses the social big data provided by Google RSV to investigate how the WHO's pandemic declaration affected public awareness and behavior. 37 OECD countries were analyzed and clustered according to the degree of reaction to the declaration, and the United States, France and Germany were selected for comparative study. The results of this study statistically confirmed that the pandemic declaration increased public awareness and had the effect of increasing searches for information on COVID-19 by more than 20%. In addition, this rapid rise in RSV also reflected interest in the COVID-19 test and had the effect of inducing individuals to be tested, which helped identify new cases. The significance of this study is that it provided the theoretical foundation for using RSV and its implications to understand and strategically utilize public awareness and behavior in situations where the WHO and governments must launch policies in response to the outbreak of new infectious diseases such as COVID-19.
冠状病毒等前所未有的疫情爆发已引发重大社会经济变革。为分析公众对疫情爆发的风险意识和应对行为，本研究聚焦于谷歌趋势提供的搜索热度相对值（RSV）。本研究利用谷歌RSV提供的社会大数据，调查世界卫生组织（WHO）的大流行声明如何影响公众意识和行为。对37个经合组织国家进行了分析，并根据对该声明的反应程度进行了聚类，还选取了美国、法国和德国进行比较研究。本研究结果经统计证实，大流行声明提高了公众意识，使人们对新冠病毒信息的搜索量增加了20%以上。此外，RSV的迅速上升还反映出人们对新冠病毒检测的兴趣，并促使个人进行检测，这有助于发现新病例。本研究的意义在于，它为利用RSV及其影响来理解和战略性地利用公众意识和行为提供了理论基础，在世卫组织和各国政府必须针对新冠病毒等新传染病爆发制定应对政策的情况下尤为如此。
