Albright C L, Altman D G, Slater M D, Maccoby N
Center for Research in Disease Prevention, Stanford University, CA 94305.
Health Educ Q. 1988 Summer;15(2):225-33. doi: 10.1177/109019818801500207.
Cigarette advertisements in eight popular magazines from 1960 to 1985 were examined. The magazines were selected to represent different market segments, particularly women and youth. Across all eight magazines, the average number of cigarette ads per issue increased substantially following the 1971 television ban on cigarette ads. Moreover, beginning in the late 1960s and early 1970s, proportionately more ads were placed in women's and youth-oriented magazines than in magazines which targeted other population segments. These data suggest that the tobacco industry may have responded to decreases in the number of smokers and the per capita consumption of cigarettes with an enterprising attempt to recruit new smokers-particularly young people and women.
对1960年至1985年八本畅销杂志上的香烟广告进行了审查。这些杂志的选择代表了不同的市场细分群体，尤其是女性和年轻人。在所有八本杂志中，自1971年电视禁止香烟广告后，每期香烟广告的平均数量大幅增加。此外，从20世纪60年代末和70年代初开始，与面向其他人群的杂志相比，投放于女性和面向年轻人的杂志上的广告比例更大。这些数据表明，烟草行业可能通过积极招募新烟民（尤其是年轻人和女性）来应对吸烟者数量和人均香烟消费量的下降。
