Department of Health Administration and Policy, College of Health and Human Services, George Mason University, Fairfax, VA, United States.
Department of Communication, College of Humanities and Social Sciences, George Mason University, Fairfax, VA, United States.
J Med Internet Res. 2021 Apr 20;23(4):e25757. doi: 10.2196/25757.
Although Pinterest has become a popular platform for distributing influential information that shapes users' behaviors, the role of recipes pinned on Pinterest in these behaviors is not well understood.
This study aims to explore the patterns of food ingredients and the nutritional content of recipes posted on Pinterest and to examine the factors associated with recipes that engage more users.
Data were collected from Pinterest between June 28 and July 12, 2020 (207 recipes and 2818 comments). All samples were collected via 2 new user accounts with no search history. A codebook was developed with a raw agreement rate of 0.97 across all variables. Content analysis and natural language processing sentiment analysis techniques were employed.
Recipes using seafood or vegetables as the main ingredient had, on average, fewer calories and less sodium, sugar, and cholesterol than meat- or poultry-based recipes. For recipes using meat as the main ingredient, more than half of the energy was obtained from fat (277/490, 56.6%). Although the most followed pinners tended to post recipes containing more poultry or seafood and less meat, recipes with higher fat content or providing more calories per serving were more popular, having more shared photos or videos and comments. The natural language processing-based sentiment analysis suggested that Pinterest users weighted taste more heavily than complexity (225/2818, 8.0%) and health (84/2828, 2.9%).
Although popular pinners tended to post recipes with more seafood or poultry or vegetables and less meat, recipes with higher fat and sugar content were more user-engaging, with more photo or video shares and comments. Data on Pinterest behaviors can inform the development and implementation of nutrition health interventions to promote healthy recipe sharing on social media platforms.
尽管 Pinterest 已成为一个流行的平台，用于传播影响用户行为的有影响力的信息，但在这些行为中，Pinterest 上发布的食谱所扮演的角色还不太清楚。
本研究旨在探索 Pinterest 上发布的食谱中食物成分和营养成分的模式，并研究与吸引更多用户的食谱相关的因素。
数据于 2020 年 6 月 28 日至 7 月 12 日期间在 Pinterest 上收集（207 个食谱和 2818 条评论）。所有样本均通过 2 个新的用户帐户收集，这些帐户没有搜索历史记录。制定了一个代码本，所有变量的原始一致性率为 0.97。采用内容分析和自然语言处理情感分析技术。
以海鲜或蔬菜为主要成分的食谱，平均而言，卡路里和钠、糖、胆固醇的含量低于以肉类或家禽为主要成分的食谱。对于以肉类为主要成分的食谱，超过一半的能量来自脂肪（277/490，56.6%）。尽管最受欢迎的发布者更倾向于发布包含更多家禽或海鲜、更少肉类的食谱，但脂肪含量较高或每份提供更多卡路里的食谱更受欢迎，具有更多的共享照片或视频和评论。基于自然语言处理的情感分析表明，Pinterest 用户更看重味道（225/2818，8.0%）而不是复杂性（225/2818，8.0%）和健康（84/2828，2.9%）。
尽管受欢迎的发布者更倾向于发布含有更多海鲜或家禽或蔬菜、更少肉类的食谱，但脂肪和糖含量较高的食谱更能吸引用户，具有更多的照片或视频分享和评论。关于 Pinterest 行为的数据可以为制定和实施营养健康干预措施提供信息，以促进社交媒体平台上的健康食谱分享。
