Extension Family and Community Health, College of Public Health and Human Sciences, Oregon State University, Corvallis, OR 97331, USA.
Extension Family and Community Health, College of Public Health and Human Sciences, Oregon State University, Astoria, OR 97103, USA.
Nutrients. 2019 Feb 5;11(2):339. doi: 10.3390/nu11020339.
We describe a 5-year (2011⁻2015) qualitative evaluation to refine the content/delivery of the Food Hero social marketing campaign recipes to low-income mothers. Objectives were to: (1) identify characteristics looked for in recipes; (2) determine recipe sources; (3) understand motivation for seeking new recipes and recipe adaptations; and (4) identify recipe website characteristics users valued. Nine focus groups ( = 55) were conducted in Portland, Oregon. Participants (35⁻52 years) were primary caregivers for ≥ one child, the primary household food shoppers/preparers, enrolled in the Supplemental Nutrition Assistance Program (SNAP) and able to speak/read English. Participants reported having "go-to" family recipes and regularly searching online for new recipes, especially those using ingredients available/preferred by family members. Recipe websites with highest appeal were polished and engaging to mothers/children, offered user-ratings/comments and were reachable from search engines. Results identified key recommendations: (1) understand the target audience; (2) aim to add healthy/customizable recipes to family "go-to' recipe rotations and understand the impact of generational influences (e.g. how mothers/grandmothers cooked) on family meals; and (3) create websites that meet target audience criteria. Seeking the target audience's input about the content/delivery of recipes is an important formative step for obesity-prevention projects that include healthy recipes.
我们描述了一项为期 5 年（2011-2015 年）的定性评估，以完善“食品英雄”社会营销活动食谱的内容/呈现方式，使其更适合低收入母亲。目标是：（1）确定人们对食谱的期望特征；（2）确定食谱来源；（3）了解寻求新食谱和进行食谱改编的动机；（4）确定用户看重的食谱网站特征。在俄勒冈州波特兰市进行了 9 次焦点小组（ = 55 人）讨论。参与者（35-52 岁）是至少有一名子女的主要照顾者、家庭食品采购者/厨师、参加补充营养援助计划（SNAP）、且能够讲/读英语。参与者报告说他们有“惯用”的家庭食谱，并且经常在网上搜索新的食谱，特别是那些使用家庭成员喜欢/可接受的食材的食谱。最受欢迎的食谱网站是那些对母亲/孩子有吸引力、提供用户评分/评论且可以通过搜索引擎访问的网站。研究结果提出了一些关键建议：（1）了解目标受众；（2）旨在为家庭“惯用”食谱增加健康/可定制的食谱，并了解代际影响（例如，母亲/祖母的烹饪方式）对家庭用餐的影响；（3）创建符合目标受众标准的网站。寻求目标受众对食谱内容/呈现方式的意见，是包括健康食谱的肥胖预防项目的一个重要的形成性步骤。
