Enhancing trust in AI through industry self-governance.

Artificial intelligence (AI) is critical to harnessing value from exponentially growing health and healthcare data. Expectations are high for AI solutions to effectively address current health challenges. However, there have been prior periods of enthusiasm for AI followed by periods of disillusionment, reduced investments, and progress, known as "AI Winters." We are now at risk of another AI Winter in health/healthcare due to increasing publicity of AI solutions that are not representing touted breakthroughs, and thereby decreasing trust of users in AI. In this article, we first highlight recently published literature on AI risks and mitigation strategies that would be relevant for groups considering designing, implementing, and promoting self-governance. We then describe a process for how a diverse group of stakeholders could develop and define standards for promoting trust, as well as AI risk-mitigating practices through greater industry self-governance. We also describe how adherence to such standards could be verified, specifically through certification/accreditation. Self-governance could be encouraged by governments to complement existing regulatory schema or legislative efforts to mitigate AI risks. Greater adoption of industry self-governance could fill a critical gap to construct a more comprehensive approach to the governance of AI solutions than US legislation/regulations currently encompass. In this more comprehensive approach, AI developers, AI users, and government/legislators all have critical roles to play to advance practices that maintain trust in AI and prevent another AI Winter.