Calvo-Porral Cristina, Rivaroli Sergio, Orosa-González Javier
Business Department, Facultad Economía y Empresa, University of A Coruña, Campus Elviña s/n, 15001 Coruña, Spain.
Department of Agricultural and Food Sciences, University of Bologna, Viale Giuseppe Fanin 50, 40127 Bologna, Italy.
Foods. 2021 Apr 8;10(4):794. doi: 10.3390/foods10040794.
Consumers experience mainly positive emotions in response to food products, and the reason is that, for most individuals, eating and drinking is a pleasurable experience. On this premise, in light of the Theory of Positive Asymmetry, this study answers the following question: "?" A MANOVA test was developed comparing emotions associated with spirits ( = 247), alcoholic beverages ( = 560) and non-alcoholic beverages ( = 254). The findings report that the positive asymmetry of emotions occurs in beverage consumption, regardless of the type of beverage product, since pleasant or positive emotions are primarily associated with beverages' consumption. The analysis suggests that individuals predominantly associate beverages with pleasant emotions, regardless of the type of beverage, while the level of alcohol content seems to be influencing the different emotions and affect. The research results provide valuable insights to help managers and marketers understand the choice and preference for different beverages.
消费者对食品产生的情绪主要是积极的，原因在于，对大多数人来说，饮食是一种愉悦的体验。在此前提下，根据积极不对称理论，本研究回答了以下问题：“？”开展了一项多变量方差分析测试，比较了与烈酒（n = 247）、酒精饮料（n = 560）和非酒精饮料（n = 254）相关的情绪。研究结果表明，无论饮料产品类型如何，情绪的积极不对称都出现在饮料消费中，因为愉悦或积极的情绪主要与饮料消费相关。分析表明，无论饮料类型如何，个体主要将饮料与愉悦情绪联系在一起，而酒精含量似乎在影响不同的情绪和情感。研究结果为帮助管理者和营销人员理解对不同饮料的选择和偏好提供了有价值的见解。
