Moumen Mohammed, Brinkman Marielle, Keller-Hamilton Brittney, Teferra Andreas A, Roberts Megan E, Klein Elizabeth G, Nini Paul, Pennell Michael, Ferketich Amy K
Mohammed Moumen, Medical Student, Wake Forrest School of Medicine, Winston-Salem, NC. Marielle Brinkman, Senior Research Scientist, Division of Epidemiology, College of Public Health, The Ohio State University, Columbus, OH. Brittney Keller-Hamilton, Research Scientist, Comprehensive Cancer Center, The Ohio State University, Columbus, OH. Andreas A. Teferra, Doctoral Student, Division of Epidemiology, College of Public Health, The Ohio State University, Columbus, OH. Megan E. Roberts, Assistant Professor, Division of Health Behavior and Health Promotion, College of Public Health, The Ohio State University, Columbus, OH. Elizabeth G. Klein, Interim Chair and Associate Professor, Division of Health Behavior and Health Promotion, College of Public Health, The Ohio State University, Columbus, OH. Paul Nini, Professor, Department of Design, College of Arts and Sciences, The Ohio State University, Columbus, OH. Michael Pennell, Associate Professor, Division of Biostatistics, College of Public Health, The Ohio State University, Columbus, OH. Amy K. Ferketich, Professor Division of Epidemiology, College of Public Health, The Ohio State University, Columbus, OH.
Tob Regul Sci. 2020 Jul;6(4):279-288. doi: 10.18001/trs.6.4.5.
Health warning messages could be an effective means of communicating the health risks associated with waterpipe (WP) smoking. The objective of this study was to select a message that conveyed the risks associated with WP smoking.
A mixed-methods approach was used to explore the effectiveness of the Food and Drug Administration's (FDA's) mandated message, and others, among young adults using focus groups and surveys. Two focus group studies and one convenience survey were conducted to examine the FDA's mandated message and 11 other WP warning messages. The final study, conducted with a random sample of first-year university students, examined the effectiveness and reactance of the chosen message using previously validated items (scored on a 1-5 scale).
The FDA's mandated message did not resonate well with focus group participants. In the random sample of students, the top message () had high effectiveness (M = 4.49) and a low reactance (M = 2.12).
Our studies suggest that other messages are more effective for communicating the risks associated with WP smoking than the FDA's message for WP tobacco.
健康警示信息可能是传达与水烟吸食相关健康风险的有效手段。本研究的目的是选择一条能传达与水烟吸食相关风险的信息。
采用混合方法,通过焦点小组和调查来探究美国食品药品监督管理局(FDA)规定的信息及其他信息在年轻人中的有效性。开展了两项焦点小组研究和一项便利调查,以检验FDA规定的信息及其他11条水烟警示信息。最后一项研究以大学一年级学生的随机样本进行,使用先前验证过的项目(按1 - 5分制评分)来检验所选信息的有效性和抵触情绪。
FDA规定的信息在焦点小组参与者中反响不佳。在学生随机样本中,排名靠前的信息( )有效性高(M = 4.49)且抵触情绪低(M = 2.12)。
我们的研究表明,对于传达与水烟吸食相关的风险,其他信息比FDA关于水烟烟草的信息更有效。