Department of Anesthesiology and Perioperative Medicine, Mayo Clinic, Rochester, MN.
Kern Center for the Science of Healthcare Delivery, Mayo Clinic, Rochester, MN.
Mayo Clin Proc. 2021 Aug;96(8):2218-2229. doi: 10.1016/j.mayocp.2021.02.010.
The prominence of social media in contemporary society has extended significantly into the health care arena, where both patients and health care providers have used social media platforms to gather, communicate, learn, and share medical content and personal experience in real time. The medical literature has also seen an exponential increase in the number of studies that use data derived from social media coverage of various medical issues and topics. In this guide, we present a step-by-step framework for health care professionals and researchers to conduct studies that use data from social media platforms. We present 6 overarching steps: focus on framing a question that is appropriate for social media evaluation, identification of social media outlet and selection criteria of content, systematic data extraction, assessment of quality of content and sources of bias, analysis of data, and interpretation of study findings. Each step is illustrated with published examples.
社交媒体在当代社会中的重要性已经显著延伸到医疗保健领域，患者和医疗保健提供者都使用社交媒体平台实时收集、交流、学习和共享医疗内容和个人经验。医学文献中也出现了大量使用社交媒体对各种医疗问题和主题的报道所产生的数据进行研究的情况。在本指南中，我们为医疗保健专业人员和研究人员提供了一个逐步框架，用于开展使用社交媒体平台数据的研究。我们提出了 6 个总体步骤：专注于提出一个适合社交媒体评估的问题，确定社交媒体渠道和内容选择标准，系统地提取数据，评估内容质量和偏差来源，分析数据以及解释研究结果。每个步骤都附有已发表的示例进行说明。
