Zito Margherita, Bilucaglia Marco, Fici Alessandro, Gabrielli Giorgio, Russo Vincenzo
Department of Business, Law, Economics and Consumer Behavior "Carlo A. Ricciardi," Università IULM, Milan, Italy.
Behavior and Brain Lab IULM, Neuromarketing Research Center, Università IULM, Milan, Italy.
Front Psychol. 2021 Aug 12;12:673012. doi: 10.3389/fpsyg.2021.673012. eCollection 2021.
During recruitment, human resource departments face two challenges: finding the right people for the job and attracting talent. Therefore, the hiring process requires both the ability to communicate a good company brand image and to understand the characteristics and potential of candidates. In this study, we used a neuroscientific approach to measure the experience of candidates during a job interview. The experiment involved 30 participants that individually took part in a job interview lasting 40 min. During the experiment, their engagement and stress levels were measured in real-time with skin conductance and electroencephalographic (EEG) data. From the results, we identified both the most stressful phases (the second and the fourth parts, relating to the explanation of the job and remuneration) and the most engaging phases (the first and the third phases, relating to the presentation of the company and the explanation of the career process) of the interview, suggesting implications for the assessment process. This study is a contribution to the field of neuromanagement, as a neuroscientific approach was applied to management issues in light of work and organizational psychology.
在招聘过程中,人力资源部门面临两项挑战:为工作找到合适的人选并吸引人才。因此,招聘流程既需要具备传达良好公司品牌形象的能力,又需要了解候选人的特点和潜力。在本研究中,我们采用神经科学方法来衡量候选人在求职面试中的体验。该实验有30名参与者,他们分别参加了一场持续40分钟的求职面试。在实验过程中,通过皮肤电传导和脑电图(EEG)数据实时测量他们的参与度和压力水平。从结果中,我们确定了面试中压力最大的阶段(第二和第四部分,与工作说明和薪酬有关)以及最吸引人的阶段(第一和第三阶段,与公司介绍和职业发展过程说明有关),并对评估过程提出了相关建议。鉴于工作和组织心理学,本研究采用神经科学方法来解决管理问题,为神经管理领域做出了贡献。