Vieira Ana Claudia G, Bueno Mariana, Harrison Denise
School of Nursing Universidade Federal de Pelotas Pelotas Brazil.
The Hospital for Sick Children Toronto ON Canada.
Paediatr Neonatal Pain. 2020 May 2;2(3):93-100. doi: 10.1002/pne2.12022. eCollection 2020 Sep.
The Be Sweet to Babies video demonstrates the analgesic effects of breastfeeding, skin-to-skin care, and sweet-tasting solutions as interventions to reduce pain during blood sampling in newborns. Although effective and safe, these strategies are implemented inconsistently in clinical settings. Given the increasing popularity of social media, there is a potential to disseminate and promote health information through it. The study aim was to evaluate the use of Facebook as a means of disseminating the Be Sweet to Babies video in Portuguese, and to evaluate respondents' prior knowledge, previous use of the three pain management strategies and intent to use the strategies in the future. We conducted a cross-sectional study, using the "virtual snowball" sampling method. A Facebook webpage was created, in which the video was posted along with a brief survey. Data analyzed included number of views and visits to the page, number of views of the video, likes, dislikes, and survey responses. One year after posting, the page had 70 753 views and 2199 accesses; there were 1553 "likes", no dislikes, and 43 positive comments. The survey was completed by 930 respondents (42% response rate based on the page access). Over two thirds of the respondents had previous knowledge about breastfeeding, skin-to-skin care, and sweet solutions for pain relief. After watching the video, 87% of the respondents intended to use breastfeeding or skin-to-skin care in the future, and 71% intended to use sweet solutions. Almost all viewers rated the video as very useful (n = 917, 99%), easy to understand (n = 926, 99%), and easy to apply in real-life situations (n = 903, 97%). Using Facebook to deliver and evaluate an intervention is feasible, rapid in obtaining responses, low cost, and it is promising for data collection and knowledge dissemination. Further studies are warranted to evaluate the actual impact of the use of social media in practice change.
《关爱宝宝》视频展示了母乳喂养、肌肤接触护理以及甜味溶液作为减轻新生儿采血疼痛干预措施的镇痛效果。尽管这些策略有效且安全，但在临床环境中实施情况并不一致。鉴于社交媒体日益普及，存在通过其传播和推广健康信息的潜力。本研究旨在评估利用脸书传播葡萄牙语版《关爱宝宝》视频的情况，并评估受访者的先验知识、此前对三种疼痛管理策略的使用情况以及未来使用这些策略的意向。我们采用“虚拟雪球”抽样方法进行了一项横断面研究。创建了一个脸书网页，在上面发布了该视频并附带一份简短调查问卷。分析的数据包括页面的浏览量和访问量、视频的观看次数、点赞数、点踩数以及调查问卷的回复。发布一年后，该页面有70753次浏览和2199次访问；有1553个“赞”，没有“踩”，还有43条积极评论。930名受访者完成了调查问卷（基于页面访问量的回复率为42%）。超过三分之二的受访者此前了解母乳喂养、肌肤接触护理以及用于缓解疼痛的甜味溶液。观看视频后，87%的受访者打算未来使用母乳喂养或肌肤接触护理，71%的受访者打算使用甜味溶液。几乎所有观看者都认为该视频非常有用（n = 917，99%）、易于理解（n = 926，99%）且易于在实际生活中应用（n = 903，97%）。利用脸书来提供和评估一项干预措施是可行的，获取回复迅速，成本低廉，并且在数据收集和知识传播方面很有前景。有必要开展进一步研究来评估社交媒体在实践变革中的实际影响。
