Health and New Media Research Institute, Hallym University, Chuncheon-Si, South Korea.
Media School, Hallym University, Chuncheon-Si, South Korea.
Front Public Health. 2021 Nov 2;9:756281. doi: 10.3389/fpubh.2021.756281. eCollection 2021.
Despite the possible social implications of the coronavirus disease 2019 (COVID-19), previous studies of the extended parallel processing model (EPPM) in the context of COVID-19 overlooked the emotional aspects when processing fear-inducing COVID-19-related messages. Drawing upon the moral foundation theory (MFT), this study aimed to (a) apply EPPM in the Korean COVID-19 context, (b) introduce MFT and explain why moral intuitions can be related to the processing of COVID-19 messages, and (c) examine the moderating role of moral intuitions in the EPPM model. Based on the theoretical backgrounds, this study tested EPPM hypotheses and also tested whether moral intuition can moderate the relationship between perceived self-efficacy, perceived threat, fear of COVID-19, and health compliance behavioral intention. This study conducted an online survey using measurements of perceived self-efficacy, perceived threat, MFQ-20, fear of COVID, and health compliance. Our study showed three main findings. First, our study found the main effects of (a) self-efficacy on health compliance behavioral intention and (b) perceived threat on health compliance behavioral intention. Second, our study found that morality moderated the main effects of self-efficacy or perceived threat and also moderated EPPM interaction on fear of COVID. Third, the moderation of morality in the relationship between self-efficacy and health compliance behavioral intention showed that health compliance intention decreased as morality increased. Our findings suggest that people can consider COVID-19 as a social and moral issue that involves protecting others.
尽管 2019 年冠状病毒病（COVID-19）可能带来社会影响，但之前有关 COVID-19 背景下扩展平行加工模型（EPPM）的研究忽略了在处理引发恐惧的 COVID-19 相关信息时的情感方面。本研究借鉴道德基础理论（MFT），旨在：（a）将 EPPM 应用于韩国 COVID-19 背景；（b）介绍 MFT 并解释为什么道德直觉与 COVID-19 消息的处理有关；（c）检验道德直觉在 EPPM 模型中的调节作用。基于理论背景，本研究检验了 EPPM 假设，还检验了道德直觉是否可以调节感知自我效能、感知威胁、对 COVID-19 的恐惧与健康合规行为意向之间的关系。本研究采用感知自我效能、感知威胁、MFQ-20、对 COVID 的恐惧和健康合规的测量进行了在线调查。本研究有三个主要发现。首先，本研究发现（a）自我效能对健康合规行为意向和（b）感知威胁对健康合规行为意向的主要影响。其次，本研究发现道德调节了自我效能或感知威胁的主要影响，也调节了 EPPM 对 COVID 恐惧的交互作用。第三，道德在自我效能与健康合规行为意向之间关系中的调节作用表明，随着道德的提高，健康合规意向会降低。我们的研究结果表明，人们可以将 COVID-19 视为一个涉及保护他人的社会和道德问题。
