Cocchio Craig, Awad Nadia
Rutgers, The State University of New Jersey, New Brunswick, NJ, USA.
Robert Wood Johnson University Hospital, New Brunswick, NJ, USA.
J Pharm Technol. 2014 Apr;30(2):61-68. doi: 10.1177/8755122513518497. Epub 2014 Jan 7.
Social media (SoMe) platforms such as blogs, Twitter, and Facebook are increasingly becoming incorporated into education and scientific communities. In fields such as emergency medicine, clinicians have established communication channels through SoMe to engage in academic and clinical discussions for the purposes of professional growth. While the use of SoMe as an educational tool within the classroom has been previously described, its use as a professional tool has not been adequately investigated. To assess the perception of SoMe as an academic tool among deans of accredited health care professional schools in the United States. An electronic cross-sectional survey was distributed to deans of accredited medical, nursing, and pharmacy schools across the United States to assess the knowledge of SoMe, attitudes toward academic merit, and challenges to incorporating SoMe into scholarly activity. Responses were analyzed using descriptive statistics. Of 188 responses (response rate = 22%), 162 (86%) agreed publication in a peer-reviewed journal ranked highest in academic merit, followed by publishing in medical Web sites (157, 84%), publication in a university-based newsletter (147, 78%), and personal medical education blog (150, 80%). Fifty-one (31%) of respondents stated that volume of viewership would improve academic merit, while 85 (52%) believed a peer-review process would improve academic merit. Although professional SoMe activities should not replace traditional publications, the result of this study suggest establishing a peer-review process to improve validity of such activities.
博客、推特和脸书等社交媒体（SoMe）平台越来越多地融入教育和科学界。在急诊医学等领域，临床医生已通过SoMe建立了沟通渠道，以进行学术和临床讨论，促进职业发展。虽然此前已有关于在课堂上将SoMe用作教育工具的描述，但其作为专业工具的用途尚未得到充分研究。为了评估美国认可的医疗保健专业学校的院长们对SoMe作为学术工具的看法。向美国各地认可的医学院、护理学院和药学院的院长进行了一项电子横断面调查，以评估他们对SoMe的了解、对学术价值的态度以及将SoMe纳入学术活动的挑战。使用描述性统计分析回复。在188份回复中（回复率 = 22%），162人（86%）认为在同行评审期刊上发表文章在学术价值方面排名最高，其次是在医学网站上发表（157人，84%）、在大学时事通讯上发表（147人，78%）以及在个人医学教育博客上发表（150人，80%）。51人（31%）的受访者表示，浏览量会提高学术价值，而85人（52%）认为同行评审过程会提高学术价值。虽然专业的SoMe活动不应取代传统出版物，但本研究结果表明应建立同行评审过程以提高此类活动的有效性。
