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教程。理性、助推与激励的行为分析:对政策制定的启示

Tutorial. A Behavioral Analysis of Rationality, Nudging, and Boosting: Implications for Policymaking.

作者信息

Tagliabue Marco

机构信息

Department of Behavioural Sciences, OsloMet - Oslo Metropolitan University, PO Box 4, St. Olavs Plass, 0130 Oslo, Norway.

出版信息

Perspect Behav Sci. 2022 Jan 26;46(1):89-118. doi: 10.1007/s40614-021-00324-9. eCollection 2023 Mar.

Abstract

As recent trends in policymaking call for increased contributions from behavioral science, nudging and boosting represent two effective and relatively economic approaches for influencing choice behavior. They utilize concepts from behavioral economics to affect agents' concurrent suboptimal choices: in principle, without applying coercion. However, most choice situations involve some coercive elements. This study features a functional analysis of rationality, nudging, and boosting applied to public policy. The relationship between behavior and environmental variables is termed a "behavioral contingency," and the analysis can include social and cultural phenomena by applying a selectionist perspective. Principles of behavioral control, whether tight or loose, may be exerted by policymakers or regulators who subscribe to paternalistic principles and may be met with demands of libertarianism among their recipients. This warrants discussion of the legitimacy and likelihood of behavioral control and influence on choices. Cases and examples are provided for extending the unit of analysis of choice behavior to achieve outcomes regulated by policies at the individual and group levels, including health, climate, and education. Further research and intervention comprise the study of macrocontingencies and metacontingencies. Advancing the understanding and application of behavioral science to policymaking may, therefore, benefit from moving from the relatively independent contributions of behavioral economics and behavior analysis to an inclusive selectionist approach for addressing choice behavior and cultural practices.

摘要

由于近期的政策制定趋势要求行为科学做出更多贡献,助推和劝诱是影响选择行为的两种有效且相对经济的方法。它们运用行为经济学的概念来影响行为主体同时做出的次优选择:原则上,不施加强制手段。然而,大多数选择情境都包含一些强制因素。本研究对应用于公共政策的理性、助推和劝诱进行了功能分析。行为与环境变量之间的关系被称为“行为偶联”,通过应用选择主义视角,该分析可以涵盖社会和文化现象。行为控制原则,无论严格与否,可能由秉持家长式原则的政策制定者或监管者来实施,并且可能会在接受者中遭遇自由主义的要求。这就需要讨论行为控制以及对选择的影响的合法性和可能性。提供了案例和示例,以扩展选择行为的分析单位,从而实现由政策在个人和群体层面(包括健康、气候和教育)所调控的结果。进一步的研究和干预包括对宏观偶联和元偶联的研究。因此,要提高行为科学在政策制定中的理解和应用,可能需要从行为经济学和行为分析相对独立的贡献转向一种包容性的选择主义方法,以应对选择行为和文化实践。

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本文引用的文献

1
Environmental Uncertainty and Substance Use Disorders: A Behavior Analytic Perspective.环境不确定性与物质使用障碍:行为分析视角
Policy Insights Behav Brain Sci. 2023 Mar;10(1):96-103. doi: 10.1177/23727322231152451. Epub 2023 Mar 15.
3
Megastudies improve the impact of applied behavioural science.巨量研究提高应用行为科学的影响力。
Nature. 2021 Dec;600(7889):478-483. doi: 10.1038/s41586-021-04128-4. Epub 2021 Dec 8.
4
Behavioural nudges increase COVID-19 vaccinations.行为推动可增加 COVID-19 疫苗接种率。
Nature. 2021 Sep;597(7876):404-409. doi: 10.1038/s41586-021-03843-2. Epub 2021 Aug 2.
8
Behavioral nudges reduce failure to appear for court.行为引导可减少不出庭现象。
Science. 2020 Nov 6;370(6517). doi: 10.1126/science.abb6591. Epub 2020 Oct 8.
10

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