Xu Xinglong, Wei Jiajia, Zhou Lulin, Antwi Henry Asante
School of Management, Jiangsu University, Zhenjiang, China.
Medical Insurance and Public Policy Research Center, Jiangsu University, Zhenjiang, China.
Front Psychol. 2022 Feb 21;13:723340. doi: 10.3389/fpsyg.2022.723340. eCollection 2022.
User selection is an important guarantee for the sustainable development of mobile medical businesses. Under the background of increasingly fierce competition, the decision-making behavior of mobile medical businesses will directly affect the choice of the behavior of users.
The study constructs the decision-making behavior model of mobile medical business based on the user choice and adds the role of people in government. It uses the game method to explore the relationship between the government, mobile medical business, and users. Finally, it makes an example analysis. Empirical research is conducted to demonstrate the influence of different parameter changes on the results.
The results show that in the absence of government intervention, users' choice of filtering information will create a bad environment for mobile medical businesses, and further will be reduced, and the expected utility of businesses will not be affected causing a reduction in expected utility of companies. Similarly, government regulations can effectively improve the mobile medical environment and enhance the expected utility of mobile medical companies.
The government needs to formulate relevant laws and regulations to ensure the orderly operation of the mobile medical market and strengthen government supervision. It is necessary to conduct publicity and education to protect the fundamental interests of users and businesses.
用户选择是移动医疗业务可持续发展的重要保障。在竞争日益激烈的背景下，移动医疗业务的决策行为将直接影响用户行为的选择。
本研究基于用户选择构建移动医疗业务决策行为模型，并加入政府角色。运用博弈方法探究政府、移动医疗业务与用户之间的关系。最后进行实例分析。通过实证研究证明不同参数变化对结果的影响。
结果表明，在没有政府干预的情况下，用户对信息过滤的选择会给移动医疗业务创造不良环境，进而使其减少，企业的预期效用不受影响会导致公司预期效用降低。同样，政府监管可以有效改善移动医疗环境，提高移动医疗企业的预期效用。
政府需要制定相关法律法规，确保移动医疗市场有序运行，加强政府监管。有必要进行宣传教育，保护用户和企业的根本利益。
