Marketing Group.
J Exp Psychol Gen. 2022 Oct;151(10):2342-2395. doi: 10.1037/xge0001192. Epub 2022 Mar 14.
Prior research has shown that the way information is communicated can impact decisions, consistent with some forms of the Sapir-Whorf hypothesis that language shapes thought. In particular, language structure-specifically the form of verb tense in that language-can predict savings behaviors among speakers of different languages. We test the causal effect of language structure encountered during financial decision-making, by manipulating the verb tense (within a single language) used to communicate intertemporal tradeoffs. We find that verb tense significantly shift choices between options, owing to tense-based inferences about timing. However, the spontaneous use of verb tense when making choices occurs only in the complete absence of other timing cues and is eliminated if even ambiguous or nondiagnostic time cues are present, although prompted timing inferences persist. We test between multiple competing accounts for how verb tense differentially impacts timing inferences and choices. We find evidence for a cue-based account, such that the presence of other cues blocks the spontaneous use of verb tense in making intertemporal decisions, consistent with the "Good Enough" proposal in psycholinguistics. (PsycInfo Database Record (c) 2022 APA, all rights reserved).
先前的研究表明,信息的传达方式会影响决策,这与萨丕尔-沃尔夫假说的某些形式一致,即语言塑造思维。具体来说,语言结构——特别是语言中动词时态的形式——可以预测不同语言使用者的储蓄行为。我们通过操纵在金融决策过程中遇到的语言结构中的动词时态(在一种语言内)来测试语言结构的因果效应。我们发现动词时态会 显著改变选项之间的选择,这是由于基于时态的关于时间的推断。然而,在做出选择时,动词时态的自发使用仅在完全没有其他时间线索的情况下发生,如果存在甚至是模糊的或非诊断性的时间线索,这种情况就会消失,尽管提示的时间推断仍然存在。我们测试了多个相互竞争的解释,说明动词时态如何不同地影响时间推断和选择。我们发现,有证据表明,基于线索的解释,即其他线索的存在会阻止动词时态在进行跨时间决策时的自发使用,这与心理语言学中的“足够好”建议一致。(PsycInfo 数据库记录(c)2022 APA,保留所有权利)。