Doctoral School of Economic and Regional Sciences, Hungarian University of Agriculture and Life Sciences (MATE), Gödöllő, Hungary.
Department of Management, STIE Pariwisata API, STIEPARAPI, Yogyakarta, Indonesia.
PLoS One. 2022 Mar 16;17(3):e0265257. doi: 10.1371/journal.pone.0265257. eCollection 2022.
This research aims to find out the phenomenon of webinar competition from the viewpoint of the audience. Covid-19 pandemic makes webinars a means for knowledge dissemination. Many events offered turned out to be a tight competition among organizers and caused a different response for the audience. Academics participants' responses had never been known in depth so that they could be the basis for determining the strategy for the organizers. Using quantitative data through online surveys to further interpreted with the help of previous literature. The independent variables gender, age, frequency, cost, and place are used to determine their effect on loyalty, which is represented by the length of duration in participating in each webinar. The effectiveness of webinars as a means of disseminating ideas in the pandemic era still faces various challenges. Among academics, the loyalty at the webinar event is influenced by gender and age. It is important for organizers to effectively communicate to webinar participants so that they get the message they want to convey.
本研究旨在从观众的角度探讨网络研讨会竞争现象。新冠疫情使网络研讨会成为知识传播的一种手段。许多活动组织起来，形成了主办方之间的激烈竞争，也给观众带来了不同的反响。学术界参与者的反应从未被深入了解过，因此他们可以作为主办方确定策略的基础。本研究通过在线调查收集定量数据，并借助先前的文献进行进一步解释。使用性别、年龄、频率、费用和地点等自变量来确定它们对忠诚度的影响，忠诚度由每个网络研讨会参与时长来表示。在疫情时代，网络研讨会作为传播思想的一种手段，仍然面临着各种挑战。在学术界中，性别和年龄会影响参与者对网络研讨会的忠诚度。主办方需要与网络研讨会参与者进行有效沟通，使他们接收到希望传达的信息，这一点很重要。
